Category: Social Media for Business

September 16, 2012
“Outsourcing Social Media Gives Us More Time to Focus on Our Patients,” Says Client!

Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we caught up with Batbayar Damdin of Tian Shi Acupuncture in Harrisburg. Be sure to check out their blog, Facebook fan page, Twitter handle, and YouTube channel. There are many business owners who have […]

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September 9, 2012
The Small is Beautiful Approach to Social Media

By Joel Don  Moore’s law is a truly great thing.  It makes your Wi-Fi connection super-speedy, enables smartphones to work as fast as desktop PCs and delivers TVs that are larger, yet thinner, lighter and jam-packed with all kinds of cool features.  If you apply the law to social media marketing, it’s not necessarily so […]

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August 26, 2012
YouTube Workshop Attendees Share Videos

By Rachel On Thursday, I hosted a workshop called “Brand Your Business with YouTube.” The workshop was an introduction to the medium, leading up to the filming of clips for the attendees. I’ve never held a workshop like this before, so I wasn’t sure how well it would be received. Incidentally, all post-workshop feedback has […]

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August 5, 2012
Get Over Your Fear of Video and Brand Your Business with YouTube

By Rachel  If you’re like me, you might be intimidated by YouTube.  While it’s easy to use and fun to watch videos, the thought of making a video can be a bit overwhelming. Maybe you’re camera shy or maybe you don’t know what to say. For me, I tend to be self-conscious and nitpick at […]

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August 5, 2012
How to Create a Social Media Strategy

By Rachel Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them.  For a small business with limited resources, it might be difficult […]

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July 15, 2012
The Moment of Truth: Getting Real as Brand

By Rachel I have been lying to you. Not a complete fib but a little piece of my personality has been withheld and it has been my own doing. For the past two years, my husband has encouraged me to be positive in my brand. And there is a lot to be said about positivity. […]

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July 8, 2012
Social Media: It’s A Matter Of HOW You Will Engage…Not If You Will Engage!

Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we speak with Sylvia Hepler, owner of Launching Lives, an executive coaching business.  Be sure to check out her blog, Facebook fan page, Twitter handle, YouTube channel, and LinkedIn Company Profile! There are still […]

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June 24, 2012
6 Steps to Social Media Success

Today’s blog is something a little different from our usual post… a video. Learn six simple steps to meet your business goals using social media. We use a HVAC company as an example. Click here to watch.

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June 3, 2012
Secrets to Successful Job Hunting

By Rachel Last month, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search.  The panelists had a lot to offer and I felt it could […]

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