Category: Reflections

January 13, 2013
Create a Well-Oiled Business Machine

Most businesses experience ebb and flow and mine is no exception. I’m happy to say that while we’ve had drastic set-backs, at times, our business continues to grow. After being in business for a few years, I’ve recently been asked by a few colleagues to help refine their business operations. I’ve embraced this opportunity knowing […]

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December 23, 2012
Unplug for the Holidays? Yes, but No…

The following is a refreshed version of the December 24, 2011 blog, Unplug for the Holidays? No Way! I asked folks on my social networks if they will be “unplugging” for the holidays. For those of you who aren’t “plugged in” to online geek lingo, “unplugged” means disconnecting from the internet – from computers, tablets, […]

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December 5, 2012
Strella Social Media Celebrates the Holidays

This past Saturday, the #Strella team - and their families - gathered at Rachel's house for the annual holiday party! We enjoyed food and drinks, a fun white elephant gift exchange, and some relaxed time together. Below are a few photos! To see more, check out our Team #Strella Pinterest board!

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November 28, 2012
My New Year Starts Now

By Rachel This past year has been a little busy. Among them starting a mastermind group, and working through client turnover, it’s sometimes difficult to establish a rhythm, let alone set aside time to reflect on where I am and where I want to go, rebranding the business, launching my new product,. I admit to […]

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September 19, 2012
Developing a Product: Lessons Learned from My First Self-Hosted Webinar

by Rachel Last week, I held a webinar called, “Social Media ROI for Small Business” as a way to help build my list and begin generating interest in my product. I participated in several co-hosted webinars when promoting Social Media Manager Profits (SMMP), but Michele took the lead on marketing so I was unaware of […]

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July 19, 2012
Inspirational Event Walks the Talk

By Amanda Three and a half months, two days, four hours and nine hundred and sixty minutes! That is the length of time I patiently waited to go to the Inspired Women's conference in Pittsburgh, how long the conference lasted, the length of the drive to Pittsburgh and the inspirational minutes I spent learning and […]

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July 3, 2012
Independence Day Has Personal Meaning: A Look Back at Two Years of Business

By Rachel While our nation celebrates its independence, I’m having a “career freedom” celebration of my own.  Around this time two years ago, I took a leap of faith to be my own boss and start my business.  It was the one of the best decisions I’ve ever made and I’ve enjoyed sharing my experiences […]

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July 1, 2012
The Ups & Downs of Supporting A Business-Owning Wife

The following is a guest blog from my husband, Pete Strella. It’s been two years since Rachel began her social media company. As I reflect upon this anniversary, I’m experiencing the same time warp I often feel when looking back on life’s significant milestones. In some ways, it feels like Rachel just started her business […]

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June 26, 2012
Online Community Rally for Kitten/Family in Time of Need

By Amanda  Three weeks ago my kitten, EJ, was injured by my beagle, Bayle. Bayle snapped at EJ catching her around her neck and front left paw area. He did not mean to hurt her; he was only protecting his food.She immediately collapsed to the ground and couldn’t walk. She just rolled around on the […]

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