A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]
I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority of their posts lighthearted and […]
My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business. John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I thought he would be pleased […]
Clients often ask us if LinkedIn should be used from an individual account or from the company page. Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels. When it comes to LinkedIn, a different set […]
by Rich Horn Today's guest blog is by my Mastermind group partner, Rich Horn. Rich presented these tips at a recent meeting and I told him he had to share them here! For those of us that sit behind a computer all day, it can sometimes be intimidating to leave the comfort of our favorite […]
By Christina Wood Christina Wood Social media is dynamic in so many ways. At the core, it provides us with a platform to engage each other intellectually, challenge personal beliefs, ignite emotions, and in some cases, rock us to the core. If you don’t believe me, search Twitter for the #BlackinAmerica hashtag. I’m sure you’ll […]
By Rachel I have been lying to you. Not a complete fib but a little piece of my personality has been withheld and it has been my own doing. For the past two years, my husband has encouraged me to be positive in my brand. And there is a lot to be said about positivity. […]
by Rachel This past week, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search. Here are some of my answers to questions that were asked […]
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