Clients often ask us if LinkedIn should be used from an individual account or from the company page. Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels. When it comes to LinkedIn, a different set […]
By Christina Wood Christina Wood Social media is dynamic in so many ways. At the core, it provides us with a platform to engage each other intellectually, challenge personal beliefs, ignite emotions, and in some cases, rock us to the core. If you don’t believe me, search Twitter for the #BlackinAmerica hashtag. I’m sure you’ll […]
By Rachel I have been lying to you. Not a complete fib but a little piece of my personality has been withheld and it has been my own doing. For the past two years, my husband has encouraged me to be positive in my brand. And there is a lot to be said about positivity. […]
by Rachel This past week, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search. Here are some of my answers to questions that were asked […]
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