Category: Opinion

By Rachel Strella In our last blog, I discussed some of the challenges business owners face when trying to implement a social media plan, including a lack of time, money, and resources. Many of these same business owners lack a general understanding about social media. Many are unclear about what it really is and what […]

By Rachel Strella One of the biggest debates in the social media management community is whether it’s better to manage social media in-house or outsource these efforts to an experienced third party. I’ve found those who favor keeping social media in-house often believe that only company employees have the necessary knowledge to communicate effectively on […]

You may have heard the recent news about Justin Bassett, who took part in the most talked about job interview in recent memory. In doing research about Bassett, company representatives were unable to see his private Facebook profile. Instead of accepting, the employer asked for his username and password to access the account. I was […]

In my last blog post, I described a life-changing car accident that I was in involved in 12 years ago.  The funny part is that I never intended to write a blog about the accident.  It all started with an innocent post on Facebook that read: Today is the 12th anniversary of the accident that […]

Last week, I had the opportunity to speak to local high school students at the HACC Career Information Fair.  I participated on a panel with Beth Romanski from Central Penn College and Darrien Davenport from York College. Our topic was “Tips for Getting Your Dream Job.” I thought it would be fun to share some […]

During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI.  Today is the final blog in the series as we define ROI as we see it – including how to position your business […]

Earlier in the week, we talked about the complexity of measuring social media ROI. Today, it’s time to look at some insight from respected social media colleagues. Below are some of the best ROI ‘explanations’ I’ve seen. Be sure to check out our final bog of this series, which will be posted in a few […]

When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” It’s nearly impossible to cover the topic of ROI in one conversation or one blog, so we’re going to attempt to tackle it in a series of blogs of the next week.  In […]

  By Kayla McClintock, Marketing Intern A little over two months ago, I was earnestly searching for an internship that not only fulfilled my requirements but would also provide a unique learning experience. After countless interviews with a variety of businesses, my professor recommended that I contact Strella Social Media.  Upon interviewing with Rachel and […]