According to recent research,91 percent of B2B marketers use LinkedIn and 65 percent of B2B companies say they receive leads through LinkedIn (Marketing Charts). By spending a few minutes a day on this professional networking site, you can significantly expand your reach and generate qualified leads. Maximize your time with these quick tips. Engage in […]
At a recent networking group meeting for Femfessionals Philadelphia, a woman approached me, introduced herself, and asked me about my business. Within a few moments, she declared that I was different from the ladies in the group who engage in networking as a trade - and even indicated that I seemed to be an introvert. I […]
A digital marketing partner recently asked me if I could duplicate some of the ways I've expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world. What I do in social media is not always applicable to other […]
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided […]
You’ve likely heard of the term ‘six degrees of separation,’ which simply means that we are connected to anyone and everyone in the world, by way of introduction, within six steps or less. Social media has taken this theory a step further with studies showing between three and five degrees of separation by users of […]
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]
by Rich Horn Today's guest blog is by my Mastermind group partner, Rich Horn. Rich presented these tips at a recent meeting and I told him he had to share them here! For those of us that sit behind a computer all day, it can sometimes be intimidating to leave the comfort of our favorite […]
By Rachel Last month, I had an opportunity to speak at the Harrisburg University Social Media Summit on a panel called, “Social Networking and the Job Search.” The discussion was focused on how job seekers can use social networks to optimize their search. The panelists had a lot to offer and I felt it could […]
By Rachel Networking sometimes reminds me of dating. In both cases, a mutually beneficial relationship is the goal. But, like dating, the ways some people look to achieve relationships through networking can be very-off putting. Here are my networking turn-offs: Handing me your business card before introducing yourself. This is like someone asking for your […]
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