How often are we shooting in the dark when it comes to marketing? Are we really focusing our efforts on reaching exactly who we want or are we just taking anyone that comes knocking? Last month, I attended a compelling presentation entitled “Targeting Your Ideal Client” by Dale Fallon of The Communication Gym®. Dale said […]
This is a question I often receive during group presentations. And the answer to this question spans the globe. Here are just a few of the takes that those in the social media field have on this topic. In the past few weeks, I’ve seen blogs touting the 18-minute social media strategy and the 20-minute […]
When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity. I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does […]
Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not […]
On Monday, we interviewed Ken Mueller proprietor of Inkling Media, for the first part of a two part series. The second part this interview is posted below! I have clients and colleagues who find Twitter to be cumbersome. I know this is the favorite social network of many social media professionals, including you. What do […]
The following is Q&A with Ken Mueller. Muller is the proprietor of Inkling Media, with 30 years of experience in the media industry. What things are most troubling for business owners who market their business using social media and how does your business help to solve these challenges? First – and most important – is […]
By Matt Hannaford, Business Development Manager Is social media worth the time? What does a social media manager even do? These are two of the questions that I get when I tell people that I am a social media manager. Here are my answers: More than you can even imagine and it depends on the […]
Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project. Whatever the reason (or excuse!), getting started is the hardest part. Other than finding the time to start your […]
Thanks to the Harrisburg Business Women's Group for allowing me to speak on May 10. I had more questions than answers and ended up breaking my responses into a two-part post! Click here to see Part 1! Below is Part 2. Would you recommend healthcare on Facebook? Healthcare is a tricky subject both because of the privacy […]
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