By Rachel On Thursday, I hosted a workshop called “Brand Your Business with YouTube.” The workshop was an introduction to the medium, leading up to the filming of clips for the attendees. I’ve never held a workshop like this before, so I wasn’t sure how well it would be received. Incidentally, all post-workshop feedback has […]
By Rachel If you’re like me, you might be intimidated by YouTube. While it’s easy to use and fun to watch videos, the thought of making a video can be a bit overwhelming. Maybe you’re camera shy or maybe you don’t know what to say. For me, I tend to be self-conscious and nitpick at […]
By Amanda Three and a half months, two days, four hours and nine hundred and sixty minutes! That is the length of time I patiently waited to go to the Inspired Women's conference in Pittsburgh, how long the conference lasted, the length of the drive to Pittsburgh and the inspirational minutes I spent learning and […]
By Rachel I have been lying to you. Not a complete fib but a little piece of my personality has been withheld and it has been my own doing. For the past two years, my husband has encouraged me to be positive in my brand. And there is a lot to be said about positivity. […]
By Rachel I’ve been talking with a prospect for a few months about the possibility of utilizing social media for his local business. At first, he seemed really interested, but each time I speak with him, he has a different reason for hesitating. Most recently, he made the comment that social media might be ‘going […]
There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology. But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared. […]
When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity. I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does […]
Remember in grade school when it was said that a boy who picked on the girl did it because he really liked her? The same might be true in the social media world… maybe the best form of flattery. Do you know a social media heckler? Heckler Profile Type 1: You know ‘that person’ who […]
I often have clients that need advice about separating their personal and business contacts, especially on Facebook. However, I also advise against a big ‘separation.’ While I understand the need for privacy, I’m also an advocate for getting to know people. It’s that human connection that allows people to get to know you, like you, […]
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