Category: Entrepreneurship

February 25, 2018
Get Real: Sh*t Happens

I’ve been prepping a presentation for the ladies of a local networking group this week entitled, Get REAL: Turning Obstacles into Opportunities. I plan to share six personal life experiences and how I’ve worked to overcome obstacles on my journey.  The sixth experience is challenging because it’s hard to find encouragement for other obstacles that […]

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October 8, 2017
Business Owners: Clarity Is Closer Than You Think

We just had our fourth quarter leadership meeting, which serves as a lesson for me to keep my focus.  It’s easy to get caught up in the day-to-day of running a business. My biggest takeaway from this meeting is the importance of being crystal clear on your core values. Any time I’ve lost my way, […]

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August 20, 2017
How to Avoid a Hiring Disaster

Imagine a regular work afternoon – let’s say it’s about 2:00 pm.  If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of […]

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June 18, 2017
Things Only Business Owners Understand

This past week was busier than usual. I took a vacation last weekend, and through Monday, so it was catch-up time on Tuesday, followed by the preparation of a huge announcement for my client taking place on Thursday. I knew the second half of the week would be intense and was grateful for the vacation, […]

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June 4, 2017
The Reality of Working from Home

When asked what I do for a living, my answer is always the same, “I am a stay-at-home mother and I work for a social media company.” Some people want me to elaborate on what it means to work for a social media company, as a stay-at-home mom is self-explanatory. Then there are people that […]

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April 30, 2017
Startup Era: Declining, Not Dying

In a post last week, Mark Schaefer questioned if we are reaching the end of the startup era. He argues that conglomerates like Facebook, who have virtually unlimited resources, destroy or acquire meaningful startups. While Mark is specifically speaking of tech businesses, companies like Walmart have been doing this for years – manufacturing a one-stop […]

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February 12, 2017
Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day – with about a quarter deemed urgent and unexpected. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a […]

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January 29, 2017
Three Tactics to Increase Revenue

Last January was grim. Our biggest client experienced budget cuts, which didn’t allow them to continue working with us in 2016. We picked up some small clients and a few projects, but nothing that could equate to the loss we suffered. In March, I decided to hire an executive coach to help steer us in […]

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January 22, 2017
Entrepreneurs Are Not “Unemployed”

Last night, my husband and I decided to watch the movie, The Social Network. I’ve seen it before, but my husband had not, so of course, I was fine watching a movie about social media. There’s a scene in the movie that I can’t get out of my head… and it had nothing to do […]

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