Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you new to Twitter or new to using it for business, […]
By Ric Albano of 33 Dimensions A few weeks ago, I made a mistake of omission, which set off a chain of unforeseen events. It caused a lot of problems for my client as well as a few dozen unplanned hours of problem-solving for myself. Initially, it did not appear that there would be much […]
Every other month, we interview one of our management clients to ask them about their experience in social media. This month, we caught up with Batbayar Damdin of Tian Shi Acupuncture in Harrisburg. Be sure to check out their blog, Facebook fan page, Twitter handle, and YouTube channel. There are many business owners who have […]
by Rachel I learned a hard lesson this week – and one that I often preach to others – so shame on me! Don’t make excuses! One of my blog subscribers sent me an email on Monday about the subject line in my blog posts. When I email the blog, the subject reads “Strella Social […]
During this past week, we’ve been evaluating social media ROI. First, we discussed why social media ROI is such a fuzzy topic. A few days later, we highlighted experts’ definitions of ROI. Today is the final blog in the series as we define ROI as we see it – including how to position your business […]
I find it ironic that – Facebook - the most popular social platform for building relationships - has the absolute worst customer service. Their service is even worse than Comcast and I didn’t think that was possible. Over the past few months, I’ve received notifications that I’ve been banned from sending friend requests for a […]
There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology. But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared. […]
When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity. I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does […]
“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it. That’s the easy answer, but let’s dig a little deeper into why people give that […]
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