Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the business value of social media. This was powerful: A decision...
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Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word. Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask a few questions. What is important to your leadership? Your...
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This is the first in a series of a new category on the blog – The Rice Report – written by #Strella team member, Stephanie Rice.
I have what some would call an infectious personality. In my father’s words, I would talk to a stop sign. Growing up with a teacher as a mother, school was a priority in my house. This meant no extracurricular activities, friends, or even a job that could contribute to a potential drop in grades. As a rebellious middle child, I got my first part-time job at the age of 15. I was a cashier at a local restaurant – and I absolutely loved it! I got to know regulars and perfect my customer service skills. I’ve always believed in four golden rules of customer service. I’ve followed them from my days at the restaurant to the days on the internet....
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Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations. Recently, such was the case with a...
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In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because every business is different. The service or product, the target...
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