Category: Customer Service

How social media can help fill the interpersonal connection void.

5 tips for using social media effectively for customer service.

How can business owners determine what their customers really want so that they can avoid poor customer service?

A few ideas for proper social media etiquette.

A few weeks ago, my husband and I vacationed in Montego Bay, Jamaica. This was the second year we visited the island. Last year, we were supposed to go to Puerto Rico, but the hurricane derailed our plans. It was our goal to stay at a Sandals resort, simply because we were told they are […]

Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the […]

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to […]

In any business, there are times when we struggle between giving the client what they want vs. what will generate the best outcome for them. I encounter this dilemma often, primarily because people see something working for another business and they want to replicate that formula for themselves. This is a slippery slope simply because […]