Category: Customer Service

Why social media monitoring is so essential.

5 tips for using social media effectively for customer service.

7 community management tips to help you build rapport and gain a following on social media.

Community managers provide a necessary service for our customers’ customers.

Community management has become essential in providing customer service.

Managing community engagement is a big job!

A few weeks ago, my husband and I vacationed in Montego Bay, Jamaica. This was the second year we visited the island. Last year, we were supposed to go to Puerto Rico, but the hurricane derailed our plans. It was our goal to stay at a Sandals resort, simply because we were told they are […]

Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the […]

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask […]