Over the past few months, we’ve had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the “white whale” of social media and the failure to achieve it can be frustrating; kind of like attending several networking events without […]
It’s no secret that Facebook business pages have seen a significant drop in reach the past few months. Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as a part of their marketing […]
Any business using social media to market their service or product is likely to experience frustration at some point or another. Constant changes, emerging channels and fickle users can sometimes make social media a monster to navigate. I think many business owners can identify with these two… 1. Facebook Algorithm Changes Challenge: As if it […]
Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever. If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious. Yet, sometimes we don’t realize it until it’s too late or until circumstances require us to […]
If I’ve learned anything from being an entrepreneur, it’s that sometimes you have to take risks to get what you want. And I’ve had my share of risks over the years. In fact, I thought I would share my top three entrepreneurial leaps and my formula for deciphering. 1. Quitting my day job. For some, […]
Sometimes I feel like a broken record when it comes to managing the expectations surrounding social media and what it can do for a business. I must provide a lot of education about what social media is and how it fits into the marketing pie. I find that these concepts need constant reinforcement. This blog is […]
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry. For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]
I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority of their posts lighthearted and […]
The following is a blog by Jim T. Ryan, a journalist, blogger and friend. He just joined the #Strella team last week as a freelancer and business development specialist. Don't sweat, don't sweat, don't sweat, I told myself. It was my first meeting as a social media professional. I haven’t been that nervous since […]
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