This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]

Can’t seem to fit social media into your day? You’re not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can’t seem to find the time and you’re not really clear on what […]

On Monday, I returned from Michele Scism’s second live event called Take Action Get Profits in Orlando. Michele held the first event earlier this year in Dallas, which you can read about here. I’ve found that what Michele says is true: each time we attend an event, we learn something new because each time we […]

“Why should I be on Twitter? No one cares what I’m doing and I don’t care what they are doing.” This is the most common answer for people who aren’t currently using the social media platform when asked about it. That’s the easy  answer, but let’s dig a little deeper into why people give that […]

On Monday, we interviewed Ken Mueller proprietor of Inkling Media, for the first part of a two part series.   The second part this interview is posted below! I have clients and colleagues who find Twitter to be cumbersome. I know this is the favorite social network of many social media professionals, including you.  What do […]

The following is Q&A with Ken Mueller. Muller is the proprietor of Inkling Media, with 30 years of experience in the media industry. What things are most troubling for business owners who market their business using social media and how does your business help to solve these challenges? First – and most important – is […]

Yesterday was a great day for those interested in learning more about social media in Central PA! Harrisburg University hosted their annual Social Media Summit and the Sales and Marketing Professional Association (SMEI) hosted a Panel Discussion featuring regional leaders including: Anna Gerz (Godrey Advertising), Ken Mueller (Inkling Media), Barry Halvorson (The Fulton Theatre), and […]

More and more small business owners are looking to hire social media managers to help with their online marketing needs, but many of them are finding that they have more questions than answers when it comes to getting started. What can a social media manager do for a business? How does a business know it’s […]

For small business owners, there are plenty of social media “pains” that can hinder an effective social media presence. Here are a few tips for overcoming these obstacles. #1: Time: Don’t try to do it all Small business owners often wear many hats and tend to push marketing – including social media – to the bottom […]