How often are we shooting in the dark when it comes to marketing?  Are we really focusing our efforts on reaching exactly who we want or are we just taking anyone that comes knocking? Last month, I attended a compelling presentation entitled “Targeting Your Ideal Client” by Dale Fallon of The Communication Gym®. Dale said […]

By Matt Hannaford, Relationship Manager SOPA and PIPA were pieces of legislation that had gained much momentum before running into the wall that is social media and the Internet. Looking to help stop online piracy, the bills sounded great in theory. However, in practice these bills would have taken things a bit too far. To […]

Just two months ago, my college friend Sierra Michael, started Justrust Clothing, a stylish Christian clothing line. In that time, she’s acquired much business success. I’m  articulary jealous of her ability to grow her Facebook fan base to a whopping 8,400+ fans! Sierra agreed to an interview for this blog to offer some business and marketing insight to the […]

There seems to be a never-ending debate in the battle of in-house vs. outsourcing social media efforts. Ken Mueller recently had a guest columnist on this blog named Erin Feldman. Her post was called “Lost in Translation: Social Media and Outsourcing.” To date, the blog has received 80 comments. In my response, I said that […]

By Matt Hannaford, Relationship Manager Michael Jordan. Tim Tebow. J-Lo. Lady Gaga. Howard Stern. Kim Kardashian. The Beckham’s. Rush Limbaugh. Steve Jobs. Love ‘em or hate ‘em, all of these people have a world-renown brand and they are just one person. When you hear these names, you think about something specific – perhaps Nike, a […]

A year ago, I remember someone asking me, “What do you do all day?”  The question caught me by surprise. It was not easy to define.  Currently, my business is 18 months old and I admit to putting in over 60 hours a week, if not more. So what is an entrepreneur doing when we’re […]

There’s a perception that social media is ‘kid stuff,’ but, if used correctly, it’s a great tool for colleges and universities to attract new students as well as connect and engage with the current student body. It’s also a way to facilitate intercollegiate and staff communication. Here are a few reasons why college PR departments, […]

Want to Unlock the Key to Social Media Return on Investment? Make Sure You have These Elements in Place! 1. Audience/Content Balance If you’re just starting out, we suggest establishing goals that will build your audience. This means increasing your number of fans and followers. We're not saying this alone will increase your social media […]

One Page Guide to Twitter Terminology Twitter handle – Think of your "handle" as Twitter’s version of an email address or website URL, but instead of @something.com or www, there is an "@" symbol before your Twitter username. For example, my Twitter handle is @RachelStrella Follower – On Twitter, you don’t "friend" someone or "like" […]