by Rachel At least once a week, I stumble upon a story of why outsourcing social media doesn’t work. Most recently, it was in a conversation as a response to the blog, “You can’t outsource authenticity.” In a perfect world, business owners would be managing social media for themselves. However, it’s infrequent that this occurs […]

We interviewed Lindsay in February as she was about to kick off her eight-week campaign for the Central PA Leukemia and Lymphoma Society (LLS) Woman of the Year! Well guess what? SHE WON! And, not only did she win, but she also raised the highest amount of money in the history of the campaign – just […]

By Rachel  Last Wednesday, I spoke to the Chamber Business Women about using Facebook and LinkedIn for business purposes. I left index cards on the table so that that the audience could submit questions. I promised to answer them on my blog, so without further ado… Where should you go to learn how to Tweet?  […]

Yesterday, we gave you a glimpse of what you can do to optimize your website and profiles for search as well as what a directory listing site such as Yellowbook will do for your rankings. Today, we continue the interview with John Webster. We’ll discuss the different blogging platforms, what to look for when hiring […]

Businesses often ask us about Search Engine Optimization (SEO), which is one of the services we offer at Strella Social Media. We’re pleased to interview website developer and SEO partner, John Webster, to offer insight into SEO and how it fits into the bigger online marketing picture. A good number of businesses are embracing Yellowbook and […]

By Amanda This week, I start a full-time position at Strella Social Media. I’ve been searching for words of wisdom to pass on… I could tell you that I have a great job, a great boss, and great clients, but then you might stop reading! But, honestly, nothing can do justice to what my experience […]

A few weeks ago, I wrote a series on Social Return on Investment (ROI), which was well-received by our readers. There is almost always someone who will challenge you, though. In this instance, that someone was friend and mentor, Jeffrey Gitomer.  If you are familiar with Jeffrey’s writing, you know he is one to speak […]

By Rachel Last week, I wrote a blog about the debate surrounding business owners’ decision to outsource their social media efforts or keep them in house. A reader named Joel Don posted a question asking how a company like ours handles these activities in terms of time management and cost. I’ve had a number of […]

By Rachel Have you ever bought an all-in-one machine like a printer/scanner/copier or a washer/dryer combo? My husband and I recently bought a TV/DVD combo for our workout room. I enjoyed watching TV and he enjoyed watching DVD’s while we were on the treadmill. We thought we hit the jackpot.  Unfortunately, the DVD player stopped […]