I was recently contacted by a man named Marshall Davis who runs a website called Talking Small Biz. Talking Small Biz offers brief interviews with entrepreneurs who are navigating the unpredictable waters of entrepreneurship. I was honored when he asked me if I would be willing to interview for the series.   I thought his questions were phenomenal […]

There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology.  But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared. […]

by Pete Strella I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind […]

By Kayla McClintock, Intern Created in March of 2010, Pinterest is a virtual pinboard that allows users to organize and share images from the web. After creating boards, the user “pins” a picture which is embedded with a link to the original site (another board).  Users have the ability to like, share, and even comment […]

I've been battling a sickness since Thursday night, which means I'm only getting top priority work done - client work! I thought it would be an appropriate time to share this blog which originally appeared as a guest piece for Ken Mueller of Inkling Media. Did you ever start something never to finish? Come on, […]

How often are we shooting in the dark when it comes to marketing?  Are we really focusing our efforts on reaching exactly who we want or are we just taking anyone that comes knocking? Last month, I attended a compelling presentation entitled “Targeting Your Ideal Client” by Dale Fallon of The Communication Gym®. Dale said […]

By Matt Hannaford, Relationship Manager SOPA and PIPA were pieces of legislation that had gained much momentum before running into the wall that is social media and the Internet. Looking to help stop online piracy, the bills sounded great in theory. However, in practice these bills would have taken things a bit too far. To […]

Just two months ago, my college friend Sierra Michael, started Justrust Clothing, a stylish Christian clothing line. In that time, she’s acquired much business success. I’m  articulary jealous of her ability to grow her Facebook fan base to a whopping 8,400+ fans! Sierra agreed to an interview for this blog to offer some business and marketing insight to the […]

There seems to be a never-ending debate in the battle of in-house vs. outsourcing social media efforts. Ken Mueller recently had a guest columnist on this blog named Erin Feldman. Her post was called “Lost in Translation: Social Media and Outsourcing.” To date, the blog has received 80 comments. In my response, I said that […]