Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes to LinkedIn, a different set […]

This week is National Deaf Awareness Week. Some of you may know that I have a hearing disability, which has affected my life in ways the written word cannot justify. I give credit to those who don’t let their disability prevent them from accomplishing amazing things, including today’s guest blogger, Joyce Edmiston. Joyce is a […]

Now that we've discussed the value of blogging in last week’s post, it’s time to roll up your sleeves and let loose with your all-important first brainstorming session. If you’re starting up a blog, the work you do here will be critical in both developing great ideas that attract an audience and making sure you […]

You may have heard about the tremendous benefits of blogging, but you could be wondering if it’s relevant to your business or if it’s worth the time investment.  I can tell you from personal experience that it has really helped my business. I’ve blogged, at least once a week, for the past few years.  My […]

Small business owners are an interesting breed. And we can often peg one another in an instant!  Here are five signs that you’re one of “them!” You’re working on a holiday weekend. Labor Day? What Labor Day? If you’re reading this, in between getting some work done on a holiday– you’re not alone. I find […]

While social media has made our personal and business connecting much faster and more refined, it’s not without a host of challenges. We’ve encountered more issues with Twitter than other social sites, but we’ve also found a few solutions to help navigate them. If you’ve ever experienced a Twitter hiccup, I hope this blog will […]

The emergence of Hubspot has been a critical development in the world of blogging, social media and Search Engine Optimization (SEO). Hubspot has been gaining momentum, labeling itself as an all-in-one inbound marketing solution complete with a system for posting content and keywords that generate leads, and tools that provide metrics to measure the coveted […]

  Ever have those small, detailed tasks that drive you nuts? Imagine being a social media manager! We are inundated with details that absolutely must be error-free.  In an effort to have some fun – and maybe vent just a little – we thought we would write about a few of our top ‘nagging’ tasks! […]

By Dawn Mentzer Many service-based professionals think long and hard about determining their pricing. It’s no walk in the park to take all things into consideration and set rates that are fair both to your clients AND to you. It takes a lot of time and a lot of number crunching to arrive at pricing […]