I've been thinking a lot about time, which seems even more scarce now that we've set our clocks to Spring Forward. Most recently, I've been thinking about time in the context of how much we really give ourselves, especially those who are small business owners. In my last blog, I made a promise to give […]

I've been trying to decide what to write about this week. I spend my days coordinating editorial calendars for clients, writing their content, and making sure every detail is in order. And, frankly, I'm usually a little fried by the time it comes to write my own blog post. ('Cobblers children have no shoes' comes […]

By Lauren Galli, #Strella Creative Director I’ve been managing social media accounts for about two years now, and I’ve seen successes and failures.  As a classic overachiever, I will never give a client less than my best, so failure is difficult for me.  If social media isn’t working to a client’s liking, there are modifications […]

At a recent networking group meeting for Femfessionals Philadelphia, a woman approached me, introduced herself, and asked me about my business.  Within a few moments, she declared that I was different from the ladies in the group who engage in networking as a trade - and even indicated that I seemed to be an introvert. I […]

It's often said that if you want something done, give it to a busy person.  I'm living proof of that statement. Managing two to five social media accounts for 20 clients can sometimes make me crazy, but over the years I've developed systems that have helped me manage the myriad of tasks on my plate. […]

In response to the 'become the hub' idea in the recent blog, 4 Ways to 'Ignite Content,' one reader asked me how I feel about controversy - specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling - and it's a question I'm often asked - so […]

A digital marketing partner recently asked me if I could duplicate some of the ways I've expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world.  What I do in social media is not always applicable to other […]

This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating  than actually running […]

Some of you have heard of Mark Schaefer's Content Shock theory.  Put simply, content marketing is such an effective marketing strategy that we've become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company that reported a startling decrease […]