Since I decided to take the leap into entrepreneurship eight years ago, I’ve experienced my share of stress. Navigating the ups and downs of running a company can never be underestimated.  Technology – especially unpredictable social media changes – have only magnified this stress. Add in recent significant staff changes and sudden personal setbacks – […]

It seems daily that I’m asked about hashtags: what are they and what are they supposed to do? I try to provide a simplistic answer to avoid confusing the folks who don’t fully grasp the concept of social media. Essentially, a hashtag is a way of grouping similar topics.  If you were to type in […]

Imagine a regular work afternoon – let’s say it’s about 2:00 pm.  If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of […]

With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital […]

There are so many elements to create an effective online marketing presence which can only be done with the help of a renowned digital marketing company. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the […]

I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon […]

For some people, vacation means a getaway from everything - your job, your house, and your standard way of life.  It means packing up the family car or hopping a plane to some fantastic destination while leaving everything behind.  For me, and other social media managers, it does include the amazing locale, but not the […]

This past weekend, my previous blog post was listed in a Ten Tips article on Small Business Trends. Inquiring as always, John Webster asked me if that’s something I actively pursue or am I selected based on popularity. I explained that I send my posts to BizSugar, every week, where they are syndicated among other […]

A recent conversation with internet marketing partner, John Webster (who inspires several of my blog post topics) got me thinking about sales. He shared a New York Times article from 2009, The Sales Profession: Attention Must Still Be Paid, by Ben Stein. The writer reveals what makes sales so challenging - yet so brilliant, when […]