How to set and measure social media goals that generate leads.

When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome - money is an outcome, not a goal. Experience has shown that a more realistic goal for […]

I have a riddle for you. What do all of the following things have in common? April showers May flowers Groundhogs that don’t see their shadows Cleaning supplies They are signs that spring is just around the bend! For much of the Northeast, where I live and work, this winter has been an odd combination […]

In my last blog post, I shared why I love working in the field of social media. (I also shared what I don’t love so much, but let’s focus on the positive!) In short, I said that “…it fits my personality. I like connecting people, but I’m an introvert. It’s not as easy for me […]

I was recently named an influencer for Social Media Today, which was soon followed by an interview about my social media marketing journey. Like many entrepreneurs, I started my business based on a need in the marketplace. Truthfully, it’s been a rocky road, especially in an ever-changing industry. After nearly a decade, I’m just glad […]

A few weeks ago, my husband and I vacationed in Montego Bay, Jamaica. This was the second year we visited the island. Last year, we were supposed to go to Puerto Rico, but the hurricane derailed our plans. It was our goal to stay at a Sandals resort, simply because we were told they are […]

“Does everybody know what time it is?” Say it with me…”Tool Time!” If you were also a lover of 90s sitcoms, I’m sure you recognize that reference! Similar to the premise of the show within a show, I’m sharing some of my favorite tools, tips, and tricks as a member of the Gig Economy. While […]

I just returned home from an eight-day vacation to Montego Bay, Jamaica. Before leaving Pennsylvania for my tropical respite from work and winter, I set my automatic reply on my email. It's what most people do when they will be out of the office for an extended time, correct? But just because many of us […]

Social media is a staple in our daily lives, which makes it easy to take it for granted. We have to remember that while technology is a great thing, we are still interacting with people – and, as such, we need to maintain a level of appropriateness.  As we continue our journey of modern communication, […]