So, you think your brand is too boring for social media?
I get it. You’re not selling skincare, staging homes, or running a travel blog with views from Bali. You’re not a viral dance machine or a meme account. You’re not flashy. Maybe you’re in insurance, consulting, education, logistics—or something so specific that your own family doesn’t even really understand what you do.
But here’s the truth: There’s no such thing as a boring brand…just boring storytelling.
I say that with love and receipts.
From English Lessons in China to 10K Followers
My first taste of social media success didn’t come from a trendy niche. It came from teaching English to kids in China through VIPKid.
I built an Instagram following of over 10,000 people in less than a year simply by showing up consistently, telling real stories, and creating helpful, engaging content for fellow online teachers.
You wouldn’t think that would have viral potential, right? But it did. Because the content wasn’t about being loud; it was about being useful.
Then I pivoted…
Mom Life to 100K on TikTok
I started a new account focused on mom life—equal parts unfiltered chaos and hilariously relatable rants. That account grew to over 100,000 followers. Not because I was chasing trends or creating perfectly curated reels but because I was telling the truth about what it feels like to parent, survive, and sometimes lose your mind in the carpool line.
Bible Journaling to 30K Followers
I did it again. I launched another TikTok account—Awakened Pages—focused entirely on Bible journaling. (Yes, really!). I document how I’m learning to actually understand the Bible and enjoy reading it. That account now has over 30,000 followers despite its super-specific niche.
The key: I let people in on my journey. It’s OK that I’m not a theologian—I just have to be honest and human.
So… What’s Actually “Boring”?
Boring is content that lacks clarity, purpose, and emotional connection. Boring is posting the same static “Now Hiring” image 17 times with no context. Boring is assuming people don’t care before you’ve ever given them a reason to.
Your industry isn’t the problem. Your voice isn’t the problem. But your content strategy might be.
The good news is that you can fix it.
3 Quick Ways to Make “Boring” Brands Magnetic
- Make it personal – Tell a behind-the-scenes story, feature a real client, show your team…realize that people follow people.
- Make it useful – Give tips, answer questions, and solve their problem before anyone pays you.
- Make it consistent – Consistency builds trust—and momentum. Don’t post once a month and expect magic.
So the next time you catch yourself saying, “Social media isn’t for my business,” ask yourself: Are you really too boring—or just too scared to show up?
Because the only thing truly “boring” on social media is invisibility.
Want to explore ways to liven up your brand on social media?
Reach out to the expert team at #Strella to level up your online presence!
