By Rachel 
Last Wednesday, I spoke to the Chamber Business Women about using Facebook and LinkedIn for business purposes.
I left index cards on the table so that that the audience could submit questions. I promised to answer them on my blog, so without further ado…
Where should you go to learn how to Tweet?
Twitter actually has a great resource guide to learn to Tweet for business. It includes a glossary, best practices, and information on building content. You can access it here: https://business.twitter.com/
I enjoy following Twitter advice from Jeffrey Gitomer. Here is an excerpt from a recent webinar, “I Tweet Therefore, I am.”
How can you communicate with individuals you are not connected to on LinkedIn?
I’m going to state the obvious and say, connect with them! You will need to have a similar group or college alumnus or have access to their email address in order to connect directly. I highly recommend researching their email address and sending a thoughtful connection request.
If you’re unable to find an email address, consider asking someone with whom they are connected to introduce you via LinkedIn.
I run a fundraising golf outing for Lyme Disease. We post a lot of information about our outing as well as about Lyme disease, as a whole. It seems that people are missing our posts and missing important event info. What’s the best way to touch everyone without being annoying?
I think I would need a little more information about this group and how you’re sharing information, but off the top of my head, I suggest:
- Getting everyone on an email list and sending emails regarding important event information
- Setting up an event through Facebook and inviting fans
- Reviewing Facebook insights to see the best time to post information
These days, it’s tough to reach everyone – the way they want to be reached – without duplicating the message across channels. I suggest finding what channels work for the majority of people. If you decide to use email, be sure to use it sparingly so they aren’t overwhelmed and decide to opt-out.
What questions do you have about Facebook and LinkedIn for business?
