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Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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‘Ello Newbie!

Rachel Strella  -  Oct 05, 2014  -  , , ,  -  2 Comments
By Lauren Galli, Creative Director  For about two months, a new social media contender has been stirring up talk about the potential downfall of old favorites Facebook and Twitter.  That new soon-to-be heavyweight on the scene is called Ello, and is weighing in as an ad-free, invitation only social media

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Social Media: Goals That Get Results

Rachel Strella  -  Sep 21, 2014  -  , , ,  -  No Comments
No matter what the business or industry, I can usually expect that prospective customers will ask me about the results we’ve experienced with our clients. About half of these inquiries are people looking for monetary results, in which case I educate them about the factors that could potentially lead to

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Social Media in Highly Regulated Industries: It’s Complicated!

Rachel Strella  -  Sep 14, 2014  -  , , , , , , , , , ,  -  No Comments
It’s increasingly evident that social media plays a huge role in today’s business world. Yet, there are a significant amount of highly regulated businesses that are slow to adopt social media because of fear.  There’s a lot of complexity regarding what a business can or cannot do as well as

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Watch Out for Big Brother: Getty Images Strong Arms Unsuspecting Small Businesses

Rachel Strella  -  Sep 07, 2014  -  , , , , ,  -  24 Comments
Two weeks ago, one of our clients received a letter from Getty Images requesting $780 for an image used on their website. Getty Images claimed that my client did not purchase the license required for use of the image and thus they were in violation of copyright law. As a

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