Tag: strella


Social Media Success: 5 Critical, But Commonly Overlooked Factors

05

Jun 2016

Social Media Success: 5 Critical, But Commonly Overlooked Factors

To achieve social media success, a myriad of factors must be present – all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many people tell me their ideal customers include ‘everyone.’ While anyone...

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12 Social Media Pet Peeves

03

Apr 2016

12 Social Media Pet Peeves

We spend most of our day on social media, and as you can imagine, we’ve seen everything.  I thought it would be cathartic to share our top (mainly personal) social media pet peeves. Disclaimer: I share a lot of cat photos, which could be a pet peeve for you! 50 hashtags in a Facebook post Relentless selfies Animal social profiles Incessant political rants Those who...

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Working With My Wife: A Week In The Life

27

Mar 2016

Working With My Wife: A Week In The Life

Working from home isn’t always what it seems, as Rachel showcases in her video, A Week In The Life Of A Social Media Manager. But working alongside your spouse is even more interesting. While I run my own show, I also help Rachel as her contracted Operations Director. Find out the real truth of what it’s like to work in this role!


Which Social Media Channels Should You Choose For Your Business?

13

Mar 2016

Which Social Media Channels Should You Choose For Your Business?

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? “ This is a great question – and something that I’ve been meaning to re-visit for some time. I’m including my response to her...

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How Negativity Can Damage Your Brand

21

Feb 2016

How Negativity Can Damage Your Brand

When it comes to our personal social media accounts, we have several options for how we want to behave.  We can be the troll – always looking for a fight or we can be Suzie Sunshine – letting nothing get us down.  However, presentation counts and it’s important to limit negativity especially on business accounts. Typically, when you think of negativity, you think of the...

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