Small Business Owners: What If…

Rachel Strella  -  Jun 22, 2015  -  , , ,  -  1 Comments
I’ve worked with small business owners since I launched my own small business in 2010. From start-ups to fourth generation family-owned companies, I’ve witnessed first-hand the challenges that small businesses face on a regular basis. It’s probably no surprise that lack of time and resources are among them. Remaining competitive

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Five Years in Business: You Get Out What You Put In

Rachel Strella  -  Jun 07, 2015  -  , , ,  -  2 Comments
I welcome milestones simply because they offer perspective.  In preparation for this blog for my five-year business anniversary, I re-read some of my past posts as I achieved hallmarks in my business. It’s funny the lessons I continue to learn – and how much of this is really just a

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Social Media Content: Could More Be More?

Rachel Strella  -  May 31, 2015  -  , , ,  -  No Comments
In my last blog, I shared with you the importance of creativity in business by citing an example of a successful contest we recently posted on our social media channels. There’s a lot to be said for creative ideas. And, there’s also a lot to be said for creative writing.

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Creativity: Imperative for Business

Rachel Strella  -  May 24, 2015  -  , , ,  -  3 Comments
As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I’ve said before, it’s easy to put my own marketing efforts on the backburner – and there are many times when creativity isn’t something that is easily summoned.

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There’s No Crying in Social Media

Rachel Strella  -  May 17, 2015  -  , , , ,  -  No Comments
by Lauren Galli, #Strella Creative Director We live in an emotion-driven society, and at times, our emotions have the ability to cloud our judgment. We tend to go in one of two directions, we are either over-sensitive to others or completely insensitive. When considering a social media presence for your

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