Tag: strella


Social Media Management: Outsourcing Requires Partnership

19

Jul 2015

Social Media Management: Outsourcing Requires Partnership

We recently ended our working relationship with client that was in pre-launch of his forthcoming business.  His primary goal, during this time, was to acquire 10,000 emails. We spent a few months working with him, and unfortunately, he did not get the result he wanted. But, he also didn’t take our advice. And, he tried to do way too much – many times without any...

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Sky of dark blue with white clouds in summer

22

Jun 2015

Small Business Owners: What If…

I’ve worked with small business owners since I launched my own small business in 2010. From start-ups to fourth generation family-owned companies, I’ve witnessed first-hand the challenges that small businesses face on a regular basis. It’s probably no surprise that lack of time and resources are among them. Remaining competitive is a challenge, especially for local businesses who rely on their current customer base to...

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Five Years in Business: You Get Out What You Put In

07

Jun 2015

Five Years in Business: You Get Out What You Put In

I welcome milestones simply because they offer perspective.  In preparation for this blog for my five-year business anniversary, I re-read some of my past posts as I achieved hallmarks in my business. It’s funny the lessons I continue to learn – and how much of this is really just a maze. Each year, it’s the hope of coming out better, smarter, richer. Maybe. For me,...

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Social Media Content: Could More Be More?

31

May 2015

Social Media Content: Could More Be More?

In my last blog, I shared with you the importance of creativity in business by citing an example of a successful contest we recently posted on our social media channels. There’s a lot to be said for creative ideas. And, there’s also a lot to be said for creative writing. Although, neither has come natural to me. For many years, I wanted to be a...

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