Tag: strella


To Make Social Media Work, Your Website Cannot Suck

15

Jan 2017

To Make Social Media Work, Your Website Cannot Suck

If I’ve said it once, I’ve said it a thousand times; social media is a marathon, not a sprint.  However, pursuing social media without a good website is like training for the Boston Marathon wearing flip flops.  You may be able to run for a little while, but soon enough, everything is going to fall apart.  If you want social media to work for you,...

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Social Media Management: More Than Content Posting

08

Jan 2017

Social Media Management: More Than Content Posting

I want to address one of the biggest misconceptions about social media management – the assumption that all we do is post content. Yes, content development is a large part of management and it must be done well, especially for our clients who have blogs. But for our company, content development is only one piece of the puzzle. This came to light recently in the...

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I Resolve to Stop Making New Year’s Resolutions

01

Jan 2017

I Resolve to Stop Making New Year’s Resolutions

It’s the start of a New Year – a time when many are hoping for a fresh start – embarking on resolutions with the intent of making this year better than the last. I support everyone who is committed to improvement and I wish them much success. As for me, I could care less about the start of a new year. I don’t wish to...

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Social Media’s Role in Online Fundraising

18

Dec 2016

Social Media’s Role in Online Fundraising

Online fundraising continues to gain popularity – and social media deserves some of the credit. Acting as a distribution vehicle to help spread the message among our online communities, social media’s role is pivotal to the success – or failure – of a fundraising campaign. I was recently asked to participate in an interview, on the topic, for a fundraising course through Central Penn College. ...

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Time to get real about social media’s role in your bottom line

11

Dec 2016

Time to get real about social media’s role in your bottom line

In a recent meeting with a client in a transitional marketing overhaul – and finally seeing the end of tunnel – I asked him, ‘what did you learn from this process?’ His response: you don’t know what you don’t know. It’s not the first time I heard this from a client. And, it’s certainly not the first time I heard this when specifically referring to...

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