Tag: strella


Do the Work, Get Noticed.

16

Jul 2017

Do the Work, Get Noticed.

This past weekend, my previous blog post was listed in a Ten Tips article on Small Business Trends. Inquiring as always, John Webster asked me if that’s something I actively pursue or am I selected based on popularity. I explained that I send my posts to BizSugar, every week, where they are syndicated among other small business blogs.  Then, other places such as Small Business...

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The Art and Science of Sales

09

Jul 2017

The Art and Science of Sales

A recent conversation with internet marketing partner, John Webster (who inspires several of my blog post topics) got me thinking about sales. He shared a New York Times article from 2009, The Sales Profession: Attention Must Still Be Paid, by Ben Stein. The writer reveals what makes sales so challenging – yet so brilliant, when done correctly. He called sales a ballet. “When done right,”...

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3 Annoying Phrases Heard This Week

02

Jul 2017

3 Annoying Phrases Heard This Week

This past week, I heard a few phrases that made me cringe. Here’s my countdown… #3. Be brutally honest with me. When people ask for feedback with a preamble, to ‘be brutally honest’ with them, I often perceive that is the exact opposite. They are fearful of our response, so they think we’ll soften it if they appear open to criticism. It’s one of many...

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What Am I Paying For?

25

Jun 2017

What Am I Paying For?

I’ve gotten used to defending my job.  When I tell people I manage social media accounts, I usually get a look akin to asking a pug if they’d like to go on a walk (head tilted to the side with a look of excitement mixed with confusion).  What I have not grown accustomed to, however, is the incredibly awkward moment when a client asks, “what...

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Things Only Business Owners Understand

18

Jun 2017

Things Only Business Owners Understand

This past week was busier than usual. I took a vacation last weekend, and through Monday, so it was catch-up time on Tuesday, followed by the preparation of a huge announcement for my client taking place on Thursday. I knew the second half of the week would be intense and was grateful for the vacation, prior, to mentally prepare myself. I was talking with a...

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