Tag: strella


Three things I learned while I was sick

27

Nov 2016

Three things I learned while I was sick

For the past eight days, I’ve been battling what seems like a never-ending head cold. Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. The world doesn’t end because we’re sick. Yes, business owners have a lot to do,...

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Courage, Community and Conception

20

Nov 2016

Courage, Community and Conception

Unless you’re a stranger to my posts, you know that I advocate showcasing the human element. People form relationships – and relationships are built on trust. Simply put, people buy from those they know, like and trust. It’s refreshing to stumble upon posts of folks who are willing to share their journey – whether it’s business or personal. And, my friend Matt Hannaford, is no...

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Politics: It’s Personal

13

Nov 2016

Politics: It’s Personal

I’m reading through all of the comments from the past election – before, during, and after – and it reminds me why I rarely say anything about politics. It’s a breeding ground of chaos, especially online. Some of my colleagues had the guts to say what I would never, and I give them credit. It’s not easy to voice concerns as leaders in an industry...

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2017 Marketing Plan: Achieve ROI With These Tips

06

Nov 2016

2017 Marketing Plan: Achieve ROI With These Tips

In our last blog, we discussed considerations for your 2017 marketing plan.  Unfortunately, many small businesses do not have a marketing plan, which makes it challenging to quantify ROI.  It’s necessary to not only have a marketing plan, but to have an integrated plan, as well.  If you’re among those without a marketing plan, but want to see a return on your efforts, then this...

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Marketing Considerations For Your Strategic Plan

30

Oct 2016

Marketing Considerations For Your Strategic Plan

Strategic planning season is upon us, and with that, many companies are evaluating how they will spend their marketing dollars in 2017. We’ve heard from several clients who want us to define the return on their marketing investment. One client asked us to quantify the direct correlation between their customer acquisition and the online marketing dollars spent. When we receive these kinds of requests, we...

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