Tag: social media


Writing for the Web Means New Rules

10

Dec 2017

Writing for the Web Means New Rules

I spent Thursday evening editing a blog post for a new client looking to re-establish his online presence. His original draft contained the primary elements to convey his message, but like many people who don’t write for a living, he struggled to make it ‘blog-worthy.’ What we learned about writing in school is not the same as writing for the web. That’s where I come...

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Customer Service: What It Really Means to Us

26

Nov 2017

Customer Service: What It Really Means to Us

Google the words, “customer service” and you will find over 630 million results – from self-help articles to customer service consulting services. Clearly, customer service is a popular topic and one that’s used to showcase what a lot of companies claim to do well.  To be honest, this was an area that is so ingrained in our company that we forgot to list it as...

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Gratitude Starts with Human Beings

19

Nov 2017

Gratitude Starts with Human Beings

It’s unusual for me to feature someone on my blog, but every so often, someone inspires you. As my years in journalism have proved, we must capture those moments. My inspiration today comes from my friend, Jenifer Epstein. We met through a program facilitated by my executive coach and client, John Dame. As with many relationships that develop, it has taken on a life of...

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Commitment to Excellence: The Details Matter

12

Nov 2017

Commitment to Excellence: The Details Matter

At Strella Social Media, we are passionate about our core values! Our top value, commitment to excellence, exemplifies pride in our work. It’s challenging to showcase this value, because it’s so intrinsic to our daily activities. But, let me give you an example of one of the many details that help us solidify our commitment to excellence. When a client asks us to promote an...

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Is Content Marketing Dead?

05

Nov 2017

Is Content Marketing Dead?

It’s clear why people are confused about what social media can do for a business… much of the information is contradictory. On the same day, I read two posts related to the effectiveness of social media, both showcasing different – and even conflicting – examples.  The first post, B2B Social Media Marketing: What’s the Real Deal on Effectiveness, shares mixed results of  success with social...

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