Tag: social media


The Advantage of the Content Long Game

20

May 2018

The Advantage of the Content Long Game

On Friday, I received an inquiry through the #Strella website from what appeared to be a small business owner looking for social media help. It wasn’t until my husband saw the online form – and called me out – that I realized this business owner was a former professional athlete. He isn’t the first celebrity who has reached out to us. In fact, we’ve had...

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Rice Report: What Is a Good Mother, Anyway?

12

May 2018

Rice Report: What Is a Good Mother, Anyway?

I would like to take a moment to wish all the mothers of the world a Happy Mother’s Day! I would also like to be honest about some things.  I’m not what most would consider a modern mom.  My parenting style is the way it is because I was raised by very strict southern women. Clearly, times have changed drastically, but I have not deviated...

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What Comes First: The Customer or the Sale?

06

May 2018

What Comes First: The Customer or the Sale?

Renown social media strategist, Mark Schaefer, recently wrote a post which analyzed the decision of a large pub company that quit social media. The company claimed it was an addicting time-waster with no direct impact on sales. Mark diligently reviewed the facts to conclude that the company did not have a true sense of the business value of social media. This was powerful: A decision...

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Social Media Success Comes Down to Alignment

29

Apr 2018

Social Media Success Comes Down to Alignment

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word.  Alignment. To generate successful outcomes for our clients, the business must align social media with two critical factors. Business Values When we work with customers for the first time, we ask a few questions. What is important to your leadership? Your...

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Recent Facebook Announcement Is Not New(s)

14

Jan 2018

Recent Facebook Announcement Is Not New(s)

Unless you’ve been living under a rock, you’ve heard about Zuck’s announcement Thursday evening. Since then, I have received multiple texts, emails, and tags on Facebook asking me to chime in. Before I even read it, I knew it was nothing to worry about. Fortunately, a well-respected professional in the field – Mark Schaefer – didn’t panic, either. He delivered a timely post on Friday,...

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