Tag: social media


How to Avoid a Hiring Disaster

20

Aug 2017

How to Avoid a Hiring Disaster

Imagine a regular work afternoon – let’s say it’s about 2:00 pm.  If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of wine. Then, kept working. What would you think? What would...

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Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

13

Aug 2017

Digital Marketing: Pros and Cons of Working with a Small Business vs. a Marketing Agency

With Google Search, Facebook, and the myriad of other social algorithms getting smarter each day, it’s more important than ever to invest in a robust digital marketing plan. You may be wondering where to start – and you may be considering whether to hire a marketing agency or a small business. Regardless of the digital marketing partner you hire, there are a few components to...

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Online Marketing Shams

06

Aug 2017

Online Marketing Shams

There are so many elements to create an effective online marketing presence. Social media is often reliant on some of these elements before we can expect results. One of the challenges we’ve faced is finding credible online marketers. I’ve met the shams. The search engine optimization experts who keyword websites and call it SEO, web developers who don’t know the difference between blog and email...

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Online Marketing: It’s Learn As You Go

30

Jul 2017

Online Marketing: It’s Learn As You Go

I love a good challenge, especially work-related challenges that often force you to step out of your comfort zone and expand your knowledge on a certain topic. When asked to take on something new, some of us work better under pressure (aka procrastinators), while others are organized and like to get things done as soon as possible. No matter your working style, in the end...

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The Reality of Vacations for Social Media Managers

23

Jul 2017

The Reality of Vacations for Social Media Managers

For some people, vacation means a getaway from everything – your job, your house, and your standard way of life.  It means packing up the family car or hopping a plane to some fantastic destination while leaving everything behind.  For me, and other social media managers, it does include the amazing locale, but not the escapism that is typically associated with a vacation. For about...

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