Tips


When the Customer Isn’t Always Right

29

Oct 2017

When the Customer Isn’t Always Right

Service is one of our company core values, as is commitment to excellence. It’s been our experience that the two go hand-in-hand to optimally serve our customers. Contrarily, the two values clash when customers are unreasonable or unwilling to do their part. For example, a customer that expects immediate answers to inquiries, but fails to employ our recommendations. Recently, such was the case with a...

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How to Avoid a Hiring Disaster

20

Aug 2017

How to Avoid a Hiring Disaster

Imagine a regular work afternoon – let’s say it’s about 2:00 pm.  If you’re in marketing, you’re likely typing away on the computer – responding to emails, writing content, or planning a promotion for a client. Now, imagine if one of your employees got up from their desk and came back with a glass of wine. Then, kept working. What would you think? What would...

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The Secret to Content Marketing

07

May 2017

The Secret to Content Marketing

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm...

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Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

12

Feb 2017

Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day – with about a quarter deemed urgent and unexpected. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a few tricks for staying organized that I want to share...

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