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4 Ways To Crank Out Content When You’ve Hit A Wall

Rachel Strella  -  Jul 20, 2014  -  , , , ,  -  No Comments
I’ve kept my blog going consistently for over three years and I’m proud to say that it’s not only been the best source of leads for my business, but it’s also been the one thing I enjoy doing every week regardless of what else I have on my plate. Lately,

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5 Social Media Lessons I Learned from a 5-Year Old

Rachel Strella  -  Jul 06, 2014  -  , , , ,  -  2 Comments
Over the past few weeks, I’ve had the opportunity to spend time with two children – a three-year old girl and a five-year old boy. It’s amazing how much perspective they’ve provided me, especially the oldest. In fact, he’s inspired me to write this post on five lessons learned from

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Facebook and the Challenge to Create Quality Content

Rachel Strella  -  Apr 27, 2014  -  , , , , ,  -  2 Comments
It’s no secret that Facebook business pages have seen a significant drop in reach the past few months.  Many businesses feel forced to pay-to-play to stay in the game, while others are dropping out completely. In fact, I’ve read several recent posts of those who aren’t even considering Facebook as

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Quit Being a Victim of Busyness

Rachel Strella  -  Mar 16, 2014  -  , , , , ,  -  4 Comments
Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever.  If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious.  Yet, sometimes we don’t realize it until it’s too late or

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How to Reach Influencers on Social Media

Rachel Strella  -  Feb 23, 2014  -  , , , , ,  -  4 Comments
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making

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