I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google,
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Tips
5 Lessons Learned From Customers
Rachel Strella - Mar 31, 2013 - customer service, how to deal with clients, how to deal with difficult customers, strella - 5 Comments
Having spent the last few years managing social media for various clients around the globe, I’ve been humbled by what my customers have taught me. The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both
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4 Dumb Things We Do to Speakers
Rachel Strella - Mar 24, 2013 - attending an event, social media presentations, social media training programs, speaking advice, strella - No Comments
As part of the promotions for my new product, The Social Media Jump Start Kit, I’ve been speaking about various social media topics to regional groups and organizations. Nearly all of the audiences and attendees have been great, and I have really enjoyed their enthusiasm. But, speaking to an audience
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Email Marketing vs. Blogging
Rachel Strella - Mar 13, 2013 - blog, blogging, chickadee e marketing, email marketing, email marketing specialist, enewsletter, strella, terri cole - No Comments
Clients often ask me if they should have a blog and an e-newsletter. Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and
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YouTube, Google+, Pinterest, Instagram: Will one of these supplemental social media channels work for you?
Rachel Strella - Mar 10, 2013 - google+, instagram, Pinterest, social media channels for business, Social Media Jump Start Kit, strella, youtube - No Comments
Last week, I shared some guidelines for determining which of the “Big 3” social media channels – Facebook, LinkedIn and Twitter – are best for meeting your business goals. Today I want to explain a few of the popular supplemental media and how they can be useful to your social
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