Tips


The Secret to Content Marketing

07

May 2017

The Secret to Content Marketing

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder law attorney with dual practices in Highlands, NC and Palm...

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Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

12

Feb 2017

Business Owners: 3 Ways to Stay Organized and Avoid Overwhelm

As a business owner and a multi-account social media manager, I have a myriad of things competing for my attention during the day – with about a quarter deemed urgent and unexpected. It is easy to feel overwhelmed, and there are days I don’t know if I am coming or going. But, I’ve learned a few tricks for staying organized that I want to share...

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Three Tactics to Increase Revenue

29

Jan 2017

Three Tactics to Increase Revenue

Last January was grim. Our biggest client experienced budget cuts, which didn’t allow them to continue working with us in 2016. We picked up some small clients and a few projects, but nothing that could equate to the loss we suffered. In March, I decided to hire an executive coach to help steer us in the right direction. It was an investment that kept us...

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Revelations from website traffic reports

04

Dec 2016

Revelations from website traffic reports

Many businesses are gleaning insights into this years’ activity in order to plan for 2017. If you haven’t done so yet, include Google analytics with this evaluation. The results may be surprising. Here are a few revelations from the Strella Social Media traffic reports. Strong content never dies. Of the top three most popular blogs on our site, this year, two of those blogs were...

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