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Small Business Owners: What If…

Rachel Strella  -  Jun 22, 2015  -  , , ,  -  1 Comments
I’ve worked with small business owners since I launched my own small business in 2010. From start-ups to fourth generation family-owned companies, I’ve witnessed first-hand the challenges that small businesses face on a regular basis. It’s probably no surprise that lack of time and resources are among them. Remaining competitive

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Creativity: Imperative for Business

Rachel Strella  -  May 24, 2015  -  , , ,  -  3 Comments
As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I’ve said before, it’s easy to put my own marketing efforts on the backburner – and there are many times when creativity isn’t something that is easily summoned.

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Social Media’s Role in Lead Generation and Sales

Rachel Strella  -  Apr 12, 2015  -  , , , ,  -  No Comments
In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one

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Internet Personality Types: How to Handle Them

Rachel Strella  -  Mar 29, 2015  -  , , , ,  -  No Comments
By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of internet personality types isn’t lessening anytime soon.  We’ve all had our negative experiences with Facebook, Twitter, and Instagram whether

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LinkedIn: Don’t Miss This Opportunity To Rock Your Profile

Rachel Strella  -  Mar 22, 2015  -  , , ,  -  No Comments
LinkedIn is one of the most heavily-used professional social media sites available. The channel, now at nearly 350 million users, offers an opportunity to showcase your education, past experience, and volunteer opportunities while connecting with other professionals. I was recently contacted by a marketing professional looking to beef up her

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