Tips


Social Media for Business: Setting the Record Straight

17

Apr 2016

Social Media for Business: Setting the Record Straight

I was recently interviewed as part of an expert series for mediashower, in which I was asked several intriguing questions about my experience as a social media manager. I would like to share some of those questions – and my responses – with you, in hopes it will shed light on the ever-changing social media industry. What are the biggest lessons you’ve had to learn...

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Social Media: 6 Steps to Making Your Way

06

Mar 2016

Social Media: 6 Steps to Making Your Way

Social networking is not a tactic or a quick fix. It’s an ongoing strategy, a conversation and a form of community. It’s relationship building – and it takes time. I do not have a silver bullet or a crystal ball that will give you results. But, I am going to tell you how you can get started and how you can maintain your efforts without...

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Any Business Can Be Social: Here’s How!

28

Feb 2016

Any Business Can Be Social: Here’s How!

In a recent blog on Social Media Today, the author argues that not all organizations should embrace social media particularly those industries that are not “social-friendly.” He offered an example of a mental health care provider who likely won’t have their content shared because it’s personal in nature. I disagree. Sharing content is just one piece of the puzzle and I don’t think this is...

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How Negativity Can Damage Your Brand

21

Feb 2016

How Negativity Can Damage Your Brand

When it comes to our personal social media accounts, we have several options for how we want to behave.  We can be the troll – always looking for a fight or we can be Suzie Sunshine – letting nothing get us down.  However, presentation counts and it’s important to limit negativity especially on business accounts. Typically, when you think of negativity, you think of the...

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