Tips


Social Media Success: 5 Critical, But Commonly Overlooked Factors

05

Jun 2016

Social Media Success: 5 Critical, But Commonly Overlooked Factors

To achieve social media success, a myriad of factors must be present – all of which work in tandem to deliver a positive end result. However, I find there are a few pieces continually overlooked. To ensure social media success, check that you’ve included these five elements. A clearly defined audience. I’m amazed how many people tell me their ideal customers include ‘everyone.’ While anyone...

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How to Get Clients and Prospects to Respond to Your Emails

22

May 2016

How to Get Clients and Prospects to Respond to Your Emails

I make it a habit to take the time to respond to everything I receive via email – even inquiries for free advice. I may be one of the few, but I have to admit that it really bugs me when people do not offer the same courtesy. There are few types of emails I find receive the lowest response rate. Among them: -proposals (and...

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How to Handle Requests for Your Time

08

May 2016

How to Handle Requests for Your Time

In response to my recent post, 12 business social media pet peeves, a Twitter friend asked me: “And what do you do about that 2nd to last? [I am] starting to ignore them – but then I feel bad!” For those of you who are curious, here is the ‘peeve’ she’s referencing: Making an initial connection with a company or business to then ask for...

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Personal Branding: What’s Your Online Reputation?

01

May 2016

Personal Branding: What’s Your Online Reputation?

Have you ever considered what it is you ‘tell’ people by your actions?  Think about this for a minute. Whether you are aware of it or not, you have a personal brand and you’re showcasing it every day. Your digital personal brand is the sum total of your online interactions. This can include: – your website and social media accounts – social media accounts of...

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