Tips


Social Media Success Tips for Small Business Owners

23

Sep 2018

Social Media Success Tips for Small Business Owners

Recently, I was interviewed by Barry Moltz for Business Insanity Talk Radio, which airs on AM560 WIND The Answer and the Blog Talk Radio Network. In just six and half minutes, I discuss: – How small businesses can get started with a social media strategy – Refining options for audience targeting – Common mistakes small businesses make when trying to market on social media Social...

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6 Tips to Help You Stay Focused During the Summer

08

Jul 2018

6 Tips to Help You Stay Focused During the Summer

As a business owner, I’ve found that the summer months have a way of challenging my ability to focus. Do you find that this time of year makes it more difficult to concentrate and stay on-task? I know many other professionals who struggle as well when visions of sunny days, balmy breezes, and vacation getaways dominate their gray matter. Fortunately, with the right coping techniques,...

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How to Keep Up with the Constant Changes in Social Media

03

Jun 2018

How to Keep Up with the Constant Changes in Social Media

Colleagues, clients, and friends often tell me how difficult they find it to keep up with the never-ending changes in social media. I agree that it’s challenging; social media platforms regularly add and remove features, change guidelines, and update algorithms. However, dealing with all of that doesn’t have to be cumbersome. With the right plan in place, you can be ready for changes like these–and...

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How To Turn Prospects Into Clients In A Service-Based Business

18

Mar 2018

How To Turn Prospects Into Clients In A Service-Based Business

How many times have you had a seemingly great prospective customer in the cusp, yet they did not convert? We’ve analyzed this puzzle dozens of times. While there are some challenges unique to our industry, most are specific to service-based businesses. How do you turn prospects into clients? I’ve found the answer is more complicated than it sounds. You must quickly weed out less-than-ideal prospects,...

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Get Real: Sh*t Happens

25

Feb 2018

Get Real: Sh*t Happens

I’ve been prepping a presentation for the ladies of a local networking group this week entitled, Get REAL: Turning Obstacles into Opportunities. I plan to share six personal life experiences and how I’ve worked to overcome obstacles on my journey.  The sixth experience is challenging because it’s hard to find encouragement for other obstacles that occur in life. Simply put, not everything is roses. Sometimes,...

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