Quit Being a Victim of Busyness

Rachel Strella  -  Mar 16, 2014  -  , , , , ,  -  4 Comments
Today is bittersweet for me. It’s the 14th anniversary of a fateful accident that changed my life forever.  If there’s anything I’ve learned about all of this – then and many years later – it’s that time is precious.  Yet, sometimes we don’t realize it until it’s too late or

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How to Reach Influencers on Social Media

Rachel Strella  -  Feb 23, 2014  -  , , , , ,  -  4 Comments
A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making

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Six Rules of Working from Home

Rachel Strella  -  Feb 16, 2014  -  , , , , , ,  -  8 Comments
With all the snow and ice we’ve had this winter, some folks (my husband included) have been forced to spend some days telecommuting. I decided to work from home in May and have learned it that it has its perks – and its challenges. Here are my top six tips

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3 Ways to Boost Social Media Engagement

Rachel Strella  -  Feb 09, 2014  -  , , , ,  -  No Comments
I’ve had several clients ask me how they can get more social media engagement, especially on channels like Facebook where organic reach continues to decline. Many are frustrated with the lack of response they receive to content they spend time and energy on. Some are even considering keeping the majority

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Tips for Communicating with the Hearing Impaired

Rachel Strella  -  Dec 08, 2013  -  , ,  -  5 Comments
Over the past 14 years, I’ve experienced gradual, but significant hearing loss.  A car accident, which left me with head trauma and subsequent hearing impairment, sealed my fate at a young age. Hearing loss is not something noticeably visible. Being a business owner, I want to focus on what I

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