Social Media Business


10

Apr 2011

The Top 5 Critical Skills of a Social Media Manager

If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility.  Managing multiple accounts and social media channels is like juggling… but juggling with different size objects… and...

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20

Mar 2011

Corporate Social Media Mayhem: A Familiar Story for Many

Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software for managing accounts and decide on one, but then hit...

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27

Feb 2011

I’m Not Perfect: My Struggles as a Social Media Professional

I have to give honest feedback about my fears as a social media professional. Whether I am just taking the pressure off, admitting I am human, or simply fearful that “all-eyes-are-on-me,” I gotta admit, it’s a scary world out there!  Here are my top 5 fears: Telling you what I had for breakfast. The other morning, when I checked into Foursquare, I was about to commit...

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13

Feb 2011

Back to Basics: Answers to Your Social Media FAQ

Due to the overwhelming amount of technological and social media marketing questions that I regularly receive, I have decided to create a monthly Frequently Asked Questions post. On a scale of 1-5, based on difficulty level, the following would be a 1.5. Facebook Q.  I want a Facebook business page, but I heard I have to have personal page, too – how can I keep...

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19

Dec 2010

You must be crazy…

That’s what I said when someone gave me the idea to start a social media business. I am not a technical person and I shout more characters than the alphabet when my computer isn’t working properly. After starting my business plan and talking with colleagues, it clicked for me. A social media “consultant/guru/specialist” should be someone who gets people! Yes, the word “media” is present...

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