Opinion


Purpose Trumps Winning

23

Oct 2016

Purpose Trumps Winning

It’s the heart of the fall season. While most people enjoy pumpkin-flavored everything, I love this season for one reason and that’s football!  I played the game for 13 seasons during high school and college. I love football because it’s about teamwork. It’s truly a game of inches. If you’re a split second too soon or too late, it’s the difference between a touchdown and...

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We don’t have to have all the answers

16

Oct 2016

We don’t have to have all the answers

Last week, I ended a call with a prospective client who verbally agreed to move forward with our services. Before we hung up, he gave me some feedback on why he wanted to work with #Strella. He said, “Rachel, I love reading your blogs and your posts. You really put yourself out there. I am looking forward to hiring you to do the same for...

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Losing a client isn’t always a loss

25

Sep 2016

Losing a client isn’t always a loss

Those who know me can attest that I’m not shy about sharing my feelings on certain topics. But, I realize, in social media, sometimes you have to. And our clients are no exception. We are often forced to swallow our pride, pretend that we’re in a great mood, and perform the ridiculous circus tricks that they request. Occasionally, it’s a learning experience and we actually...

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Entrepreneurs: In a League of our Own

26

Jun 2016

Entrepreneurs: In a League of our Own

I’ve had entrepreneurship on the brain lately, as I work to grow #Strella Social Media in our seventh year.  My executive coach said that some people think that owning a business is a dream come true, but they have no idea how much work is involved. I couldn’t agree more. For businesses trying to grow, it’s even more difficult. I frequently encounter misconceptions about being...

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How to Get Clients and Prospects to Respond to Your Emails

22

May 2016

How to Get Clients and Prospects to Respond to Your Emails

I make it a habit to take the time to respond to everything I receive via email – even inquiries for free advice. I may be one of the few, but I have to admit that it really bugs me when people do not offer the same courtesy. There are few types of emails I find receive the lowest response rate. Among them: -proposals (and...

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