opinion

Review: The Barefoot Executive by Carrie Wilkerson

Strella Social Media  -  May 09, 2012  -  , , , ,  -  No Comments
By Rachel I recently finished reading Carrie Wilkerson’s book, The Barefoot Executive.  I met Carrie in Dallas last year and was mesmerized by her dynamic speaking presence, which compelled me to buy her book. Here are my top three takeaways: #3 – Obey the “Law of Five”* Carrie advises readers

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Are We “Boxed In” on the Social Media Debate?

Strella Social Media  -  May 02, 2012  -  ,  -  No Comments
by Rachel At least once a week, I stumble upon a story of why outsourcing social media doesn’t work. Most recently, it was in a conversation as a response to the blog, “You can’t outsource authenticity.” In a perfect world, business owners would be managing social media for themselves. However,

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Lindsay Wins LLS Woman of the Year, Breaks Record for Money Raised!

Strella Social Media  -  Apr 29, 2012  -  , , , , , , , , , , ,  -  3 Comments
We interviewed Lindsay in February as she was about to kick off her eight-week campaign for the Central PA Leukemia and Lymphoma Society (LLS) Woman of the Year! Well guess what? SHE WON! And, not only did she win, but she also raised the highest amount of money in the history

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Optimizing for Search Part II of II: Beware of the ‘SEO Expert’

Strella Social Media  -  Apr 23, 2012  -  , , , , ,  -  3 Comments
Yesterday, we gave you a glimpse of what you can do to optimize your website and profiles for search as well as what a directory listing site such as Yellowbook will do for your rankings. Today, we continue the interview with John Webster. We’ll discuss the different blogging platforms, what

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