Opinion

3 Things I am Thankful for as a Small Business Owner

Rachel Strella  -  Nov 23, 2014  -  , , ,  -  6 Comments
The challenges of a small business owner are abundant. We wear a lot of hats. Many of us are as they say “overworked and underpaid.” Yet, many of us wouldn’t trade our job for the world. Maybe we’re addicted to the craziness or maybe we’re glutton for punishment. I can

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If I’ve Mastered Any Lesson In Business, It’s This…

Rachel Strella  -  Nov 16, 2014  -  , ,  -  10 Comments
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed

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‘Ello Newbie!

Rachel Strella  -  Oct 05, 2014  -  , , ,  -  2 Comments
By Lauren Galli, Creative Director  For about two months, a new social media contender has been stirring up talk about the potential downfall of old favorites Facebook and Twitter.  That new soon-to-be heavyweight on the scene is called Ello, and is weighing in as an ad-free, invitation only social media

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Social Media, Personal Branding and What to Share Online

Rachel Strella  -  Sep 28, 2014  -  , ,  -  3 Comments
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain

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3 Challenging Small Business Truths

Rachel Strella  -  Aug 24, 2014  -  , , , ,  -  2 Comments
I love owning a business and wouldn’t trade it for a traditional 9-5 job no matter what the offer.   However, it’s not all roses. There are a few things that make it tough, especially for those just starting out. I’m wondering if you can relate to my top three. 1.

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