Opinion

Major Life Changes Reinforce Business and Personal Truths

Rachel Strella  -  Jun 28, 2015  -  , , ,  -  2 Comments
In April of last year, I made the decision to overhaul my life, namely by moving two hours away from my lifelong home and leaving behind the core people in my life – including my family and my husband.  Some of my readers – and of course, my friends –

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Five Years in Business: You Get Out What You Put In

Rachel Strella  -  Jun 07, 2015  -  , , ,  -  2 Comments
I welcome milestones simply because they offer perspective.  In preparation for this blog for my five-year business anniversary, I re-read some of my past posts as I achieved hallmarks in my business. It’s funny the lessons I continue to learn – and how much of this is really just a

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There’s No Crying in Social Media

Rachel Strella  -  May 17, 2015  -  , , , ,  -  No Comments
by Lauren Galli, #Strella Creative Director We live in an emotion-driven society, and at times, our emotions have the ability to cloud our judgment. We tend to go in one of two directions, we are either over-sensitive to others or completely insensitive. When considering a social media presence for your

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We Live In A Magic Pill Society

Rachel Strella  -  May 03, 2015  -  , , , ,  -  10 Comments
Last week, a small business owner client told me that some of his participants in a service-based program reported frustration and disappointment in the end result. He was very careful to explain what this program can and cannot do for them – and he was sure they understood that his job was to position

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Social Media: Client Expectations vs. Reality

Rachel Strella  -  Apr 26, 2015  -  , , ,  -  No Comments
By Lauren Galli, #Strella Creative Director Famous musician, Frank Zappa said, “reality is what it is, not what you want it to be.”  In the social media management field, we are often forced to confront reality on a daily basis.  Our clients come to us with a grand vision for

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