Opinion

Internet Personality Types: How to Handle Them

Rachel Strella  -  Mar 29, 2015  -  , , , ,  -  No Comments
By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of internet personality types isn’t lessening anytime soon.  We’ve all had our negative experiences with Facebook, Twitter, and Instagram whether

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Small Business Owners: The One Thing You Must Do

Rachel Strella  -  Feb 22, 2015  -  , ,  -  10 Comments
I’ve been trying to decide what to write about this week. I spend my days coordinating editorial calendars for clients, writing their content, and making sure every detail is in order. And, frankly, I’m usually a little fried by the time it comes to write my own blog post. (‘Cobblers

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Social Media: When In Doubt, Defer

Rachel Strella  -  Feb 15, 2015  -  , , , ,  -  2 Comments
By Lauren Galli, #Strella Creative Director I’ve been managing social media accounts for about two years now, and I’ve seen successes and failures.  As a classic overachiever, I will never give a client less than my best, so failure is difficult for me.  If social media isn’t working to a

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I’m An Introvert: So What?

Rachel Strella  -  Feb 08, 2015  -  , ,  -  6 Comments
At a recent networking group meeting for Femfessionals Philadelphia, a woman approached me, introduced herself, and asked me about my business.  Within a few moments, she declared that I was different from the ladies in the group who engage in networking as a trade – and even indicated that I

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5 Guidelines for Tackling Any Major Project

Rachel Strella  -  Feb 01, 2015  -  , , ,  -  No Comments
It’s often said that if you want something done, give it to a busy person.  I’m living proof of that statement. Managing two to five social media accounts for 20 clients can sometimes make me crazy, but over the years I’ve developed systems that have helped me manage the myriad

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