Opinion

Social Media, Personal Branding and What to Share Online

Rachel Strella  -  Sep 28, 2014  -  , ,  -  2 Comments
Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain

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3 Challenging Small Business Truths

Rachel Strella  -  Aug 24, 2014  -  , , , ,  -  2 Comments
I love owning a business and wouldn’t trade it for a traditional 9-5 job no matter what the offer.   However, it’s not all roses. There are a few things that make it tough, especially for those just starting out. I’m wondering if you can relate to my top three. 1.

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Small Business Advice: How to Price Your Service

Rachel Strella  -  Aug 17, 2014  -  , , , , , ,  -  No Comments
I met a business friend for dinner while he was in town last week. He told me he soon plans to strike it out on his own and he asked for some pointers about starting a service-based business. He was most interested in learning about how to establish pricing his

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4 Things You Shouldn’t Post on Social Media

Rachel Strella  -  Aug 03, 2014  -  , , ,  -  No Comments
by Lauren Galli, Creative Director I have a morning ritual that includes waking up (slowly at times), grabbing a cup of hot tea, and scrolling through my cell phone to check out what happened during my sleeping hours on Facebook.  Being someone who is habitually nosey, Facebook was a wonderful

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Social Media’s Biggest Myth

Rachel Strella  -  Jul 13, 2014  -  , ,  -  1 Comments
This past week, I had six calls with prospective clients – all small business owners looking to capitalize on the on the tremendous opportunities of the social sphere. Typically, having this many leads would be extraordinary. But I’ve sometimes found it to be deflating. And here’s why…. Many believe that

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