Opinion

There’s No Crying in Social Media

Rachel Strella  -  May 17, 2015  -  , , , ,  -  No Comments
by Lauren Galli, #Strella Creative Director We live in an emotion-driven society, and at times, our emotions have the ability to cloud our judgment. We tend to go in one of two directions, we are either over-sensitive to others or completely insensitive. When considering a social media presence for your

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We Live In A Magic Pill Society

Rachel Strella  -  May 03, 2015  -  , , , ,  -  10 Comments
Last week, a small business owner client told me that some of his participants in a service-based program reported frustration and disappointment in the end result. He was very careful to explain what this program can and cannot do for them – and he was sure they understood that his job was to position

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Social Media: Client Expectations vs. Reality

Rachel Strella  -  Apr 26, 2015  -  , , ,  -  No Comments
By Lauren Galli, #Strella Creative Director Famous musician, Frank Zappa said, “reality is what it is, not what you want it to be.”  In the social media management field, we are often forced to confront reality on a daily basis.  Our clients come to us with a grand vision for

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Internet Personality Types: How to Handle Them

Rachel Strella  -  Mar 29, 2015  -  , , , ,  -  No Comments
By Lauren Galli, #Strella Creative Director Considering that the words troll, lurker, and creeper are now part of the American vernacular, it may be safe to say that the influx of internet personality types isn’t lessening anytime soon.  We’ve all had our negative experiences with Facebook, Twitter, and Instagram whether

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Small Business Owners: The One Thing You Must Do

Rachel Strella  -  Feb 22, 2015  -  , ,  -  10 Comments
I’ve been trying to decide what to write about this week. I spend my days coordinating editorial calendars for clients, writing their content, and making sure every detail is in order. And, frankly, I’m usually a little fried by the time it comes to write my own blog post. (‘Cobblers

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