Opinion


Social Media Marketing Faces The Same Challenges As Any Industry

31

Jan 2016

Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with financial constraints often pull the plug on social media in...

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I Should Have Been Canned For This, But Learned A Hard Lesson Instead

24

Jan 2016

I Should Have Been Canned For This, But Learned A Hard Lesson Instead

There are many ‘oopsies’ that can happen in business – double booking appointments, forgetting about a meeting, putting an extra ‘0’ on the end of a client’s invoice – to name a few. These are all honest mistakes and I’m sure they happen more often than I’d like to believe. Then, there’s just plain stupidity. That’s where I come in and I’m willing to take...

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Working for the Man Is Not Everything

29

Nov 2015

Working for the Man Is Not Everything

It’s hard to believe that I’ve been a part of the #Strella team for 16 months before writing my first post.  Needless to say, it’s time. In case you don’t know me yet, I’m Nathan. Rachel contracts my business to provide services for some of her clients, but I’m also her spouse – a.k.a. her ‘victim of marriage,’ as she eloquently states on a recent...

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When Work Trumps Sister

15

Nov 2015

When Work Trumps Sister

In a previous blog, I said that there is no crying in social media – and that we can’t take things personally.  Imagine, however, what happens when your best friend and the person that you’ve had an instinct to protect is part of that equation.  Twenty seven years ago, I got a phone call that would forever change my life.  On the other end of...

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Working from Home + Working with Spouse = A Unique Reality

08

Nov 2015

Working from Home + Working with Spouse = A Unique Reality

I work from home. And I work with my husband. All day… Every day… Depending on your preferences, this could be a dream job or your worst nightmare. For me, though, I only wish it were that easy to categorize.  Before you think I’m just trying to be funny, allow me to explain. I am a business owner, but I’m also a social media manager...

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