Clients often ask me if they should have a blog and an e-newsletter. Many times, this question stems from a desire to drop their e-newsletter in favor of a blog or vice versa. For those of you grappling with these same issues, here are some helpful details about both and
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Marketing
Email Marketing vs. Blogging
Rachel Strella - Mar 13, 2013 - blog, blogging, chickadee e marketing, email marketing, email marketing specialist, enewsletter, strella, terri cole - No Comments
Elle Salon on Social Media: A Print Ad Can’t Talk Back!
Rachel Strella - Jan 27, 2013 - elle salon ltd, laurie gullo, salon camp hill pa, social media, social media central pa, social media harrisburg, strella - 3 Comments
Every few months, we interview one of our social media management clients to ask them about their experience with social media. This month, we feature Laurie Gullo of Elle Salon LTD. You can join them online by “liking” their Facebook fan page, following them on Twitter, and following their Pinterest
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The Formula for the Master Networker
Rachel Strella - Jan 16, 2013 - 5 Comments
by Rich Horn Today’s guest blog is by my Mastermind group partner, Rich Horn. Rich presented these tips at a recent meeting and I told him he had to share them here! For those of us that sit behind a computer all day, it can sometimes be intimidating to leave
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The Connection Between Communications and Social Media
Rachel Strella - Dec 26, 2012 - communications, pete strella, rachel strella, social media expert harrisburg, social media marketing, strella, strella social media - No Comments
The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this
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Setting Social Media Goals That Get Results
Rachel Strella - Nov 20, 2012 - rachel strella, small business guide to social media, social media expert, social media goals, social media harrisburg, strella, strella social media - No Comments
By Rachel I’ve found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales
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