Marketing


Social Media Marketing Faces The Same Challenges As Any Industry

31

Jan 2016

Social Media Marketing Faces The Same Challenges As Any Industry

Two months ago, our biggest client submitted notice due to internal budget cuts.  Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with financial constraints often pull the plug on social media in...

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Social Media Management: A Simple, but Effective Approach

01

Nov 2015

Social Media Management: A Simple, but Effective Approach

We recently submitted a comprehensive strategy to a construction company. This was one of the most complex strategies we’ve ever developed as they had dozens of local competitors and a variety of targets to reach. After spending about ten hours on research, we decided to take an approach that we believe will work for any business – regardless of industry.  The approach is simple: make...

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Social Media’s Role in Lead Generation and Sales

12

Apr 2015

Social Media’s Role in Lead Generation and Sales

In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one I receive often (‘what’s my ROI?’) and it’s even more complex to provide an answer...

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Content Marketing: Should We Engage in Controversy?

25

Jan 2015

Content Marketing: Should We Engage in Controversy?

In response to the ‘become the hub’ idea in the recent blog, 4 Ways to ‘Ignite Content,’ one reader asked me how I feel about controversy – specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling – and it’s a question I’m often asked – so I thought I would offer my thoughts in this blog. ...

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Social Media:  10 Of The Most Ridiculous Things I’ve Ever Heard

11

Jan 2015

Social Media: 10 Of The Most Ridiculous Things I’ve Ever Heard

This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating  than actually running the business.  In fact, this past weekend, I started thinking...

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