Marketing

Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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If You Want to Understand Social Media, Just Drop the ‘Media’

Rachel Strella  -  Feb 02, 2014  -  , , ,  -  2 Comments
The following is a blog by Jim T. Ryan, a journalist, blogger and friend. He just joined the #Strella team last week as a freelancer and business development specialist.    Don’t sweat, don’t sweat, don’t sweat, I told myself. It was my first meeting as a social media professional.  I

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Vine for Business: A Quick Start Guide!

Rachel Strella  -  Jan 26, 2014  -  , , , ,  -  3 Comments
The enormous popularity of social media is paving the way for new and exciting channels to emerge. I’m typically cautious to embrace the ‘new stuff’ until I know that a) the bugs are worked out and b) that it’s more than just a passing fad.  Of course, I also want

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Will Social Media Replace Websites?

Rachel Strella  -  Jan 19, 2014  -  , , , , , ,  -  6 Comments
One of our clients recently inquired about the relevance of her website.  She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new.  As social media continues

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Social Selling: Know Your Brand

Rachel Strella  -  Jan 12, 2014  -  , , , , ,  -  No Comments
My friend and web partner, John Webster, loves to challenge me. In fact, we engage in frequent debates on issues related to marketing and business.   John’s a fan of metrics – and he’s very good at using them to show clients how they are achieving the ROI they seek. I

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