Marketing

If I’ve Mastered Any Lesson In Business, It’s This…

Rachel Strella  -  Nov 16, 2014  -  , ,  -  10 Comments
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed

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Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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If You Want to Understand Social Media, Just Drop the ‘Media’

Rachel Strella  -  Feb 02, 2014  -  , , ,  -  2 Comments
The following is a blog by Jim T. Ryan, a journalist, blogger and friend. He just joined the #Strella team last week as a freelancer and business development specialist.    Don’t sweat, don’t sweat, don’t sweat, I told myself. It was my first meeting as a social media professional.  I

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Vine for Business: A Quick Start Guide!

Rachel Strella  -  Jan 26, 2014  -  , , , ,  -  3 Comments
The enormous popularity of social media is paving the way for new and exciting channels to emerge. I’m typically cautious to embrace the ‘new stuff’ until I know that a) the bugs are worked out and b) that it’s more than just a passing fad.  Of course, I also want

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Will Social Media Replace Websites?

Rachel Strella  -  Jan 19, 2014  -  , , , , , ,  -  6 Comments
One of our clients recently inquired about the relevance of her website.  She said that someone informed her that websites don’t serve the same major purpose they did even a couple of years ago and that social media is replacing websites. This feedback is nothing new.  As social media continues

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