Marketing


Social Media’s Role in Lead Generation and Sales

12

Apr 2015

Social Media’s Role in Lead Generation and Sales

In the past few weeks, I’ve corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign – and the cost per customer acquisition. This type of question is one I receive often (‘what’s my ROI?’) and it’s even more complex to provide an answer...

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Content Marketing: Should We Engage in Controversy?

25

Jan 2015

Content Marketing: Should We Engage in Controversy?

In response to the ‘become the hub’ idea in the recent blog, 4 Ways to ‘Ignite Content,’ one reader asked me how I feel about controversy – specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling – and it’s a question I’m often asked – so I thought I would offer my thoughts in this blog. ...

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Social Media:  10 Of The Most Ridiculous Things I’ve Ever Heard

11

Jan 2015

Social Media: 10 Of The Most Ridiculous Things I’ve Ever Heard

This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating  than actually running the business.  In fact, this past weekend, I started thinking...

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4 Ways to ‘Ignite’ Content

04

Jan 2015

4 Ways to ‘Ignite’ Content

Some of you have heard of Mark Schaefer’s Content Shock theory.  Put simply, content marketing is such an effective marketing strategy that we’ve become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company that reported a startling decrease in Facebook reach and blog engagement the past year. Several...

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If I’ve Mastered Any Lesson In Business, It’s This…

16

Nov 2014

If I’ve Mastered Any Lesson In Business, It’s This…

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed – so much that it permeates every aspect of my business and personal life. But,...

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