Marketing

Content Marketing: Should We Engage in Controversy?

Rachel Strella  -  Jan 25, 2015  -  , , ,  -  No Comments
In response to the ‘become the hub’ idea in the recent blog, 4 Ways to ‘Ignite Content,’ one reader asked me how I feel about controversy – specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling – and it’s a question

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Social Media: 10 Of The Most Ridiculous Things I’ve Ever Heard

Rachel Strella  -  Jan 11, 2015  -  , , , ,  -  No Comments
This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do

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4 Ways to ‘Ignite’ Content

Rachel Strella  -  Jan 04, 2015  -  , , , ,  -  9 Comments
Some of you have heard of Mark Schaefer’s Content Shock theory.  Put simply, content marketing is such an effective marketing strategy that we’ve become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company

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If I’ve Mastered Any Lesson In Business, It’s This…

Rachel Strella  -  Nov 16, 2014  -  , ,  -  10 Comments
When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed

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Perfecting the Elevator Pitch

Rachel Strella  -  Oct 26, 2014  -  , , , , ,  -  No Comments
Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a

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