LinkedIn


3 Easy Ways to Become a LinkedIn Master

09

Jun 2014

3 Easy Ways to Become a LinkedIn Master

Last week, I shared 4 must-have’s for your LinkedIn profile including: a professional photo, a strong headline, an engaging summary, and a detailed skills section. Now that we’ve established a firm foundation for your profile, it’s time for the real magic to happen. Here are three ways to take your LinkedIn efforts to the next level. Participate in Groups I recommend joining a mix of...

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LinkedIn: 4 Small Business Must-Have’s for Your Profile

01

Jun 2014

LinkedIn: 4 Small Business Must-Have’s for Your Profile

For some, the social networking site LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. It can really help you advance your career or business if you know the tools and can take the time to use it consistently.  But, first, it’s essential to set the...

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Leveraging LinkedIn to Propel B2B Sales

05

Jan 2014

Leveraging LinkedIn to Propel B2B Sales

I recently started a conversation on a LinkedIn group about social media channels and their usage in B2B sales. It seems a lot of folks know LinkedIn is a valuable outlet for B2B, but not many know how to use it transition leads beyond, “thanks for connecting, here’s what we do, if you ever need it call me.” Someone commented on the post and thoughtfully...

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LinkedIn for Small Business: 4 Ways to Build Your Brand

29

Sep 2013

LinkedIn for Small Business: 4 Ways to Build Your Brand

Clients often ask us if LinkedIn should be used from an individual account or from the company page.  Because sites like Facebook have us thinking that business professionals should interact and connect on a business page, many assume that this formula applies across all social media channels.  When it comes to LinkedIn, a different set of rules apply. Here’s why I believe a small business...

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SEO Doesn’t Have to Be Rocket Science

07

Apr 2013

SEO Doesn’t Have to Be Rocket Science

I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually understand. There are many companies that continue trying to “scheme” Google, despite its ultra-complex, algorithmic code implemented last August.  While there is merit to having SEO...

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