Entrepreneurship


Three Tactics to Increase Revenue

29

Jan 2017

Three Tactics to Increase Revenue

Last January was grim. Our biggest client experienced budget cuts, which didn’t allow them to continue working with us in 2016. We picked up some small clients and a few projects, but nothing that could equate to the loss we suffered. In March, I decided to hire an executive coach to help steer us in the right direction. It was an investment that kept us...

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Entrepreneurs Are Not “Unemployed”

22

Jan 2017

Entrepreneurs Are Not “Unemployed”

Last night, my husband and I decided to watch the movie, The Social Network. I’ve seen it before, but my husband had not, so of course, I was fine watching a movie about social media! There’s a scene in the movie that I can’t get out of my head… and it had nothing to do with social media. Sean Parker (played by Justin Timberlake), founder...

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Three things I learned while I was sick

27

Nov 2016

Three things I learned while I was sick

For the past eight days, I’ve been battling what seems like a never-ending head cold. Running a company and overcoming illness are not compatible – ask anyone who owns a business. But, one thing is certain… it does offer perspective! Here are three things I learned while I was sick. The world doesn’t end because we’re sick. Yes, business owners have a lot to do,...

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Social Media: Working in the Trenches Isn’t Always Sexy

09

Oct 2016

Social Media: Working in the Trenches Isn’t Always Sexy

When I started my business in 2010, my plan was to help companies set up on their social media sites, establish a social media strategy and provide one-on-one training. I was somewhat surprised to find that my first customer did not have any interest in learning social media. In fact, they asked if they could hire me to do it for them. As a hungry...

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Corporate World vs. Entrepreneurship: A Striking Revelation

14

Aug 2016

Corporate World vs. Entrepreneurship: A Striking Revelation

September 1999.  I was a junior at King’s College in Northeast PA. I was doing what typical college students do – studying, playing football and working part-time for retail company, Wal-Mart. I had to leave the following year to recover from a serious knee injury, but after graduation and a brief stint in PR, I went back to Wal-Mart as a full-time temp associate in...

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