Developing a Product


Social Media Content: Could More Be More?

31

May 2015

Social Media Content: Could More Be More?

In my last blog, I shared with you the importance of creativity in business by citing an example of a successful contest we recently posted on our social media channels. There’s a lot to be said for creative ideas. And, there’s also a lot to be said for creative writing. Although, neither has come natural to me. For many years, I wanted to be a...

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Developing a Product: Drumroll Please…

07

Nov 2012

Developing a Product: Drumroll Please…

By Rachel I like to give myself deadlines for everything. It helps to keep me on track with my goals. Sometimes, however, I am a little too ambitious. Having set a launch date of November 5 for A Small Business Owner’s Guide to Social Media – when I just started in August – is a classic example. Pete tried to warn me that it would...

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Developing a Product: A Sneak Preview!

31

Oct 2012

Developing a Product: A Sneak Preview!

By Rachel We’re less than one week away from the launch of A Small Business Owners Guide to Social Media…and the release can’t come soon enough! I plan to post my final Developing a Product blog next week. Today, I would like to share excerpts from some of the modules. Thank you for taking this journey with me. Until next week… Module 1 By playing to...

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Developing a Product: The Good, the Bad, and the Ugly

24

Oct 2012

Developing a Product: The Good, the Bad, and the Ugly

By Rachel For the past 10 weeks, I’ve been developing a downloadable product, A Small Business Owner’s Guide to Social Media, which is scheduled to be released on November 5. As the end nears, I’ve been thinking of everything that led to this point. Here’s the good, the bad and the ugly of developing a product (in reverse order, so we can end on a...

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Developing a Product: An Inside Look at Content!

17

Oct 2012

Developing a Product: An Inside Look at Content!

By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media.  With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a valuable resource for every small business. For years, I’ve witnessed...

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