Category: Developing a Product

In my last blog, I shared with you the importance of creativity in business by citing an example of a successful contest we recently posted on our social media channels. There's a lot to be said for creative ideas. And, there's also a lot to be said for creative writing. Although, neither has come natural […]

By Rachel I like to give myself deadlines for everything. It helps to keep me on track with my goals. Sometimes, however, I am a little too ambitious. Having set a launch date of November 5 for A Small Business Owner’s Guide to Social Media – when I just started in August – is a […]

By Rachel We're less than one week away from the launch of A Small Business Owners Guide to Social Media…and the release can't come soon enough! I plan to post my final Developing a Product blog next week. Today, I would like to share excerpts from some of the modules. Thank you for taking this journey […]

By Rachel For the past 10 weeks, I’ve been developing a downloadable product, A Small Business Owner’s Guide to Social Media, which is scheduled to be released on November 5. As the end nears, I’ve been thinking of everything that led to this point. Here’s the good, the bad and the ugly of developing a […]

By Rachel If you’ve been following our blog, you know that I’m knee deep in the development of an upcoming product called A Small Business Owner’s Guide to Social Media.  With deadline approaching quickly, I thought it would be a good time to tell you more about the guide and why I think it’s a […]

by Rachel I read somewhere that when you own a business, your business is marketing your business. I couldn’t agree more, especially if you are just starting out, trying to reach new audiences or promoting a new product or service. But, while we all may have good intentions, marketing tends to fall to the bottom […]

By Rachel The fun ride continues. The next puzzle is I’ve encountered is figuring out what needs to be done to collect the newly-required sales tax on online purchases. For me, this required two steps. First, I had to complete paperwork needed to collect the tax by applying for a sales tax license. My accountant […]

By Rachel Although I wasn’t in charge of marketing my first product, I definitely understand the value of having a strong affiliate system in place.  In fact, the affiliates drove the majority of sales for that first product. For those of you who aren’t familiar with the term, an affiliate is a person or company […]

by Rachel Last week, I held a webinar called, “Social Media ROI for Small Business” as a way to help build my list and begin generating interest in my product. I participated in several co-hosted webinars when promoting Social Media Manager Profits (SMMP), but Michele took the lead on marketing so I was unaware of […]