Tag: strella

Recently, I was interviewed by Barry Moltz for Business Insanity Talk Radio, which airs on AM560 WIND The Answer and the Blog Talk Radio Network. In just six and half minutes, I discuss: - How small businesses can get started with a social media strategy - Refining options for audience targeting - Common mistakes small […]

Dealing with the unexpected is never easy. However, it can be less daunting when you’ve accepted that unanticipated circumstances will arise, and you establish strategies for working through them. In the eight years since I founded Strella Social Media, I’ve experienced an array of unexpected situations that had the potential to thwart my productivity, squash […]

I have never met an entrepreneur who has launched a business without intending to succeed at it. I suspect you haven’t either. Starting a business is more than “just business:” it’s personal, too. As business owners, we often look at our company’s ascent (or lack of) to profitability and popularity as a direct reflection of […]

You’ll find no shortage of tips online about what it takes to succeed in business. Much of what’s out there is sound guidance, but not everything you see or hear will put you on the path to success. Unfortunately, it’s not always easy to determine what is the product of genuine entrepreneurial wisdom and what […]

Summertime in the South brings out the harmonious sounds of crickets, katydids, and cicadas at night. These insects provide a peaceful audio backdrop when you’re gathered around a bonfire with friends. However, if a wayward cricket gets stuck in your wall, the effect is not remotely relaxing. I know from experience. Crickets, Pregnancy, and Lack […]

I was recently asked to share my business success story for inclusion in an entrepreneurial publication. Entrepreneurship is a topic I have much passion for, but I’m always hesitant to share sure-fire “success”-related advice because anyone who walks the path of entrepreneurship knows that success has ebb and flow moments—akin to a wave crashing over […]

For the past few months, we’ve had the opportunity to welcome a summer intern named Lindsay Newton. Her 120-hour internship was the final requirement in order to obtain her Bachelors’ Degree in Communications from Penn State Harrisburg. We thought it would be fun to talk about the internship experience – from both her perspective and […]

As a small business owner and from working with small business owners, I’ve found that most of us share a common challenge: Finding time to work “on” our companies rather than just “in” them. Entrepreneurs that lead small companies wear many hats—operations, sales, marketing, and so on. When anything goes awry in any aspect of […]

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. Knowing what to say and when to say it is probably the easiest way to summarize what your core strategy should be to get real results in terms of visibility as well as profitability. When talking about social media marketing, it […]