Tag: strella

This past week, I heard a few phrases that made me cringe. Here’s my countdown… #3. Be brutally honest with me. When people ask for feedback with a preamble, to ‘be brutally honest’ with them, I often perceive that is the exact opposite. They are fearful of our response, so they think we’ll soften it […]

This past week was busier than usual. I took a vacation last weekend, and through Monday, so it was catch-up time on Tuesday, followed by the preparation of a huge announcement for my client taking place on Thursday. I knew the second half of the week would be intense and was grateful for the vacation, […]

When asked what I do for a living, my answer is always the same, “I am a stay-at-home mother and I work for a social media company.” Some people want me to elaborate on what it means to work for a social media company, as a stay-at-home mom is self-explanatory. Then there are people that […]

It’s Memorial Day weekend. While I do not personally know someone who died serving our country's armed forces, I would like to take a moment to honor those who did. It’s their sacrifice that gave us our freedom – and one that many enjoy with this three-day weekend.  Because the holiday is observed every year […]

Running a business is hard work. Ask anyone who does it, and they’ll tell you, it’s no joke. You know what else is no joke? Two kids. While I’ve never given birth, nor did I have any desire to have children, I have acquired two kids – as a stepmother – and my singular conclusion […]

  I’m going to tell you a secret about content marketing – particularly blogging. In fact, I can sum it up in one word and that’s ‘voice.’ I believe the best blogs are those that offer perspective. Let’s use my client, Leonard Baer (known to most as “Lennie”) as an example. Lennie is an elder […]

In a post last week, Mark Schaefer questioned if we are reaching the end of the startup era. He argues that conglomerates like Facebook, who have virtually unlimited resources, destroy or acquire meaningful startups. While Mark is specifically speaking of tech businesses, companies like Walmart have been doing this for years – manufacturing a one-stop […]

In case you haven’t noticed, social media is constantly changing. From the user interface to new channels developing daily, social media is far from a complacent form of a communication.  I tell our customers this often, because clearly these changes affect how we use social media as a marketing tool. As we move further into […]

I advocate consistency because we’ve seen the results, particularly from maintaining the weekly #Strella blog. But, sometimes it’s not always realistic. I passed over creating a post, last week, due to lack of time. I let my team know so they weren’t expecting a post on Monday morning. Upon receipt of the news, our internet […]