Tag: strella


Why Your Social Media Efforts Are Falling Flat

24

Mar 2019

Why Your Social Media Efforts Are Falling Flat

When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome – money is an outcome, not a goal. Experience has shown that a more realistic goal for organizations who want sales could be lead generation. However, the...

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