Tag: social media

A social media reality check.

My top tips for making remote meetings worth everyone’s time.

Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing.  No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will […]

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to […]

Have you realized that Christmas is less than 50 days from now? Chances are you’ve noticed the decorations and supplies stocked in your favorite stores, and you’ve started receiving daily emails from your favorite online retailers, boasting their “biggest sales yet!” The holiday season means many things to many people, but there is generally one […]

During a recent meeting with clients in Utah, someone asked me about what it's like to have a virtual team. For me, the fact that my team members don't work at a physical location with me and aren't payrolled employees doesn't change what I expect from them in terms of performance and sense of responsibility. […]

November is the month to give thanks, which is why it’s fitting that Veterans Day falls during this time. I am thankful for veterans, especially my Father, a disabled Army veteran. He believes in our country and he is willing to die to defend it. The military honor instilled in him carried over to our […]

Social media platforms, as effective as they are at keeping people connected and giving brands a way to build awareness and trust, sometimes (too often) become hostile environments. People vent and launch virtual attacks against one another when they don’t share the same views. From religion to sexuality to sports to politics to just about […]

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that […]