Discover 3 powerful ChatGPT prompts to unlock your target audience’s desires, fears, and challenges. Boost engagement and craft tailored social media content that truly connects!
Discover 3 powerful ChatGPT prompts to unlock your target audience’s desires, fears, and challenges. Boost engagement and craft tailored social media content that truly connects!
My top tips for making remote meetings worth everyone’s time.
If there’s anything I’ve learned from writer’s block, it’s that I need to just shut up and write.
Community building takes dedication and the willingness to foster relationships with the audience.
How to set and measure social media goals that generate leads.
When we receive inquiries from organizations, we ask them about their goals for social media. Most tell us their goal is to increase sales. We then talk with them about the difference between a goal and an outcome - money is an outcome, not a goal. Experience has shown that a more realistic goal for […]
Nearly every client we work with has one thing in common: Before they worked with us, they lacked consistency with their social media efforts. They get busy and push social media marketing to the bottom of the to-do list – sometimes, to a point of no return. I see this frequently with those who have […]
Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics […]
Two months ago, our biggest client submitted notice due to internal budget cuts. Unfortunately, this is not a new scenario for us. When small businesses face financial struggles, the marketing budget is frequently on the chopping block, with social media ranking at the top. Social media is relationship marketing – a longer-term effort. Companies with […]
Commitment to Excellence
Communication
Service
Relationships
Strella Social Media
1412 N. 6th Street
Harrisburg, PA 17102