Tag: Social Media Manager

When I was in high school, my German teacher (who was also my Holocaust Studies teacher) said always to question authority. She didn't mean to do so in a belligerent or disrespectful way, but she wanted us to know it's alright to be curious. It's OK to question the powers that be when something doesn't […]

Last week, I shared two social media trends to watch in 2019. They include the growing importance of personal branding to business branding and the acceleration of personal marketing.  No business can ignore the significance of its social media presence because it influences how people perceive its brand. And, while branding and personalized marketing will […]

As 2018 nears its conclusion, business owners and marketers should be thinking about what they can do to make their companies more successful in the New Year. I hope that somewhere near the top of their priorities list is finding ways to leverage their social media channels more effectively. So what can you do to […]

During a recent meeting with clients in Utah, someone asked me about what it's like to have a virtual team. For me, the fact that my team members don't work at a physical location with me and aren't payrolled employees doesn't change what I expect from them in terms of performance and sense of responsibility. […]

November is the month to give thanks, which is why it’s fitting that Veterans Day falls during this time. I am thankful for veterans, especially my Father, a disabled Army veteran. He believes in our country and he is willing to die to defend it. The military honor instilled in him carried over to our […]

Social media platforms, as effective as they are at keeping people connected and giving brands a way to build awareness and trust, sometimes (too often) become hostile environments. People vent and launch virtual attacks against one another when they don’t share the same views. From religion to sexuality to sports to politics to just about […]

With social media a marketing staple for businesses in all industries and across all parts of the globe, it has become more competitively critical than ever for brands to get their acts together. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that […]

Working as a social media strategist for the past eight years has given me an opportunity to work with many clients that take social media seriously and have put processes in place to facilitate success. It has also given me ample occasion to deal with businesses that fail to acknowledge that social media marketing requires […]

Since I launched my business nearly ten years ago, the level of service that my company offers has evolved. I, too, have evolved. With nearly a decade of experience behind me in my business, I felt that my personal brand image was no longer in sync with the professional I have become. I’ve worked hard […]