The past five months of my life have been a roller coaster ride … and not because I’ve been on any trips to the amusement park. I’m referring to the late nights I’ve put in to create a product that helps train social media managers. Michele Scism and I have partnered on a joint venture […]
I’ve had some people label me a social media “expert” whenever I’m a guest speaker at various events. I have never really been comfortable with that term and here’s why: Reason #1: Social media hasn’t been around long enough for anyone to be considered an expert, especially me. Social media is one of the fastest […]
If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility. Managing multiple accounts and social media channels […]
Your company didn’t embrace social media years ago when you asked them about it because they didn’t see a need for it. Two years later, they instruct someone to get it started, without your input. You soon find out that now you’re asked to manage the vertical marketing campaigns. So you research the best software […]
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