Tag: Social Media Manager

Strategic planning season is upon us, and with that, many companies are evaluating how they will spend their marketing dollars in 2017. We’ve heard from several clients who want us to define the return on their marketing investment. One client asked us to quantify the direct correlation between their customer acquisition and the online marketing […]

It’s the heart of the fall season. While most people enjoy pumpkin-flavored everything, I love this season for one reason and that’s football!  I played the game for 13 seasons during high school and college. I love football because it’s about teamwork. It’s truly a game of inches. If you’re a split second too soon […]

Last week, I ended a call with a prospective client who verbally agreed to move forward with our services. Before we hung up, he gave me some feedback on why he wanted to work with #Strella. He said, “Rachel, I love reading your blogs and your posts. You really put yourself out there. I am […]

When I started my business in 2010, my plan was to help companies set up on their social media sites, establish a social media strategy and provide one-on-one training. I was somewhat surprised to find that my first customer did not have any interest in learning social media. In fact, they asked if they could […]

I am both humbled and excited by the recent popularity of my posts on this blog. Now, I am feeling pressure to keep that momentum going and pump out stellar content, which has me dragging my feet on what I want to write about each week. Ironically, this procrastination lead me to today’s post. Do […]

Those who know me can attest that I’m not shy about sharing my feelings on certain topics. But, I realize, in social media, sometimes you have to. And our clients are no exception. We are often forced to swallow our pride, pretend that we’re in a great mood, and perform the ridiculous circus tricks that […]

The opportunity for content marketing is still alive and well, if we are willing to do what it takes to win the game. This message was prevalent in the keynote presentation by Mark Schaefer last week at the Insight Marketing Conference. His talk was based on his forthcoming book, “Known,” which is about ‘being known’ […]

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again – so often, that I am compelled […]

Some business owners are polarized when it comes to the success of social media marketing efforts. Some swear by it while others say it just doesn’t accomplish much of anything. It’s been our experience that those businesses who struggle with social media ROI are not leveraging it correctly. We’ve developed this list of common social […]