As social media continues to develop, so do the roles within it. Among these are the roles of social media manager and community manager. I’ve teamed up with Tim McDonald, a well-known community manager in Chicago, to help in defining both. Today we reveal our individual responses! What’s your definition of a social media manager? Rachel: […]
This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]
Can’t seem to fit social media into your day? You’re not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can’t seem to find the time and you’re not really clear on what […]
On Monday, we interviewed Ken Mueller proprietor of Inkling Media, for the first part of a two part series. The second part this interview is posted below! I have clients and colleagues who find Twitter to be cumbersome. I know this is the favorite social network of many social media professionals, including you. What do […]
Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project. Whatever the reason (or excuse!), getting started is the hardest part. Other than finding the time to start your […]
If you think a business owner wears many hats, try being a social media manager. A day in the life of a social media manager, especially one that’s an independent contractor for several companies, requires a strong attention to detail as well as a high degree of flexibility. Managing multiple accounts and social media channels […]
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