It's been the ongoing assumption, a joke in part, that social media professionals spend their day 'playing on Facebook.' But, we know the truth, especially social media managers. An average day as a social media manager is often mundane - and much less glamorous than it sounds. The majority of our time is spent executing […]
In the past few weeks, I've corresponded with several start-ups regarding social media marketing as part of their business launch. One prospective customer asked me the reasonable number of customers that he could expect for the campaign - and the cost per customer acquisition. This type of question is one I receive often ('what's my […]
I've been thinking a lot about time, which seems even more scarce now that we've set our clocks to Spring Forward. Most recently, I've been thinking about time in the context of how much we really give ourselves, especially those who are small business owners. In my last blog, I made a promise to give […]
Commitment to Excellence
Communication
Service
Relationships
