Tag: social media harrisburg

There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology.  But, if I had to choose one core reason why some businesses are not embracing social media, I would say it’s because they’re scared. […]

by Pete Strella I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind […]

Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’  There isn’t much precedent for social media pricing because the media are so new. It also […]

When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity.  I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does […]

I often have clients that need advice about separating their personal and business contacts, especially on Facebook. However, I also advise against a big ‘separation.’ While I understand the need for privacy, I’m also an advocate for getting to know people.  It’s that human connection that allows people to get to know you, like you, […]

This is the second and last part of “You Give Social Media Management a Bad Name.” Read Part I: The “Tweet-for-Hires.” And that’s exactly what I did. Over the next few weeks, I really got to know their business, their customers, and what these customers loved about the place. I also discovered things they were […]

Can’t seem to fit social media into your day? You’re not alone. Many business owners drop marketing and social media to the bottom of their long to-do list. You might even consider outsourcing your efforts to a social media manager since you can’t seem to find the time and you’re not really clear on what […]

For small business owners, there are plenty of social media “pains” that can hinder an effective social media presence. Here are a few tips for overcoming these obstacles. #1: Time: Don’t try to do it all Small business owners often wear many hats and tend to push marketing – including social media – to the bottom […]