Tag: small business social media

March 20, 2016
Social Media Marketing: How Many Customers Will I Get?

Measuring the return on investment (ROI) with social media marketing is a relevant, but loaded challenge. I prefer to begin by differentiating marketing goals from sales goals then partnering with my clients to bridge the gap. Let’s start with social media marketing. We must identify two to three specific marketing goals and establish concrete metrics […]

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July 13, 2015
Your Digital Plan Needs a Human Strategy

I’ve been reading Mark Schaefer’s book, “The Content Code” and I have immeasurable takeaways. The most resounding is this: “What every organization needs before conquering a digital strategy is a human strategy… The most successful marketing organizations don’t think of themselves in B2B or B2C – they’re P2P, striving every day to use miraculous technologies […]

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March 8, 2015
Time: How We Spend It and Why That Needs to Change

I've been thinking a lot about time, which seems even more scarce now that we've set our clocks to Spring Forward. Most recently, I've been thinking about time in the context of how much we really give ourselves, especially those who are small business owners. In my last blog, I made a promise to give […]

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November 16, 2014
If I’ve Mastered Any Lesson In Business, It’s This…

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed - so much that it […]

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December 22, 2013
Should Your Business Abandon Facebook for Google+?

Last week, I broke down the recent Facebook changes and what they mean for your small business. Some businesses have considered abandoning Facebook in favor of channels that may give them a better return on their investment. I still take the position that we should “wait and see,” but I also want to address recent […]

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November 4, 2012
Social Media: New Territory for Small Business

By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been!  As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]

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October 3, 2012
Developing a Product: Navigating PA’s Required Sales Tax for Online Purchases

By Rachel The fun ride continues. The next puzzle is I’ve encountered is figuring out how to get a patent with InventHelp and what needs to be done to collect the newly-required sales tax on online purchases. For me, this required two steps. First, I had to complete paperwork needed to collect the tax by […]

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September 9, 2012
The Small is Beautiful Approach to Social Media

By Joel Don  Moore’s law is a truly great thing.  It makes your Wi-Fi connection super-speedy, enables smartphones to work as fast as desktop PCs and delivers TVs that are larger, yet thinner, lighter and jam-packed with all kinds of cool features.  If you apply the law to social media marketing, it’s not necessarily so […]

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August 22, 2012
Developing a Product: A Fun Ride

by Rachel I am about to do something I said I would never do again. And why not?  In 1980, the Eagles said the day they became a band again would be the day hell freezes over. Look how that turned out! Last year at this time, I swore I would never create a product […]

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