Tag: rachel strella

By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

By Rachel I like to give myself deadlines for everything. It helps to keep me on track with my goals. Sometimes, however, I am a little too ambitious. Having set a launch date of November 5 for A Small Business Owner’s Guide to Social Media – when I just started in August – is a […]

By Rachel We're less than one week away from the launch of A Small Business Owners Guide to Social Media…and the release can't come soon enough! I plan to post my final Developing a Product blog next week. Today, I would like to share excerpts from some of the modules. Thank you for taking this journey […]

There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure. This is a challenging step for many, but my rule of thumb is to know that you already have expertise, now you just need to share it in a […]

By Rachel For the past 10 weeks, I’ve been developing a downloadable product, A Small Business Owner’s Guide to Social Media, which is scheduled to be released on November 5. As the end nears, I’ve been thinking of everything that led to this point. Here’s the good, the bad and the ugly of developing a […]

by Rachel I read somewhere that when you own a business, your business is marketing your business. I couldn’t agree more, especially if you are just starting out, trying to reach new audiences or promoting a new product or service. But, while we all may have good intentions, marketing tends to fall to the bottom […]

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

By Rachel Last week, my parents left for Honolulu for a trip they won courtesy of Wheel of Fortune’s Watchers Club. While they were away, one of their cats – Slate – went missing. He was gone for three days. My brother Matt was upset, as it was his responsibility to take care of the […]