Tag: influencer marketing

April 27, 2025
Hear Me Out: How Brands Are Turning Influencers Into Walking Billboards

Influencers are cashing in at Coachella by promoting brands head to toe. Here’s how the marketing game has changed in 2025.

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February 23, 2025
Hear Me Out: What Poppi Did Wrong

Poppi’s influencer marketing stunt backfired, sparking backlash on TikTok. Did they miss a golden opportunity? Read more!

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June 23, 2024
Hear Me Out: The Influencers You Love Are Lying to You

Uncover the hidden truths behind social media influencers who craft an illusion of authenticity.

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March 10, 2024
Social Sesh: Why Every Brand Should Be Eyeing Tarte Cosmetics' Latest Move

Tarte Cosmetics played a strategic hand with their Bora Bora Bonanza!

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February 23, 2014
How to Reach Influencers on Social Media

A unique advantage of social media is the opportunity to reach out directly to influencers and form a relationship. An influencer is a leader; someone who carries clout in an industry.  For example, Guy Kawasaki may be considered a top sales influencer or Suze Orman, a top financial influencer. Making an authentic connection with an […]

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