This is a question I often receive during group presentations. And the answer to this question spans the globe. Here are just a few of the takes that those in the social media field have on this topic. In the past few weeks, I’ve seen blogs touting the 18-minute social media strategy and the 20-minute […]
Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’ There isn’t much precedent for social media pricing because the media are so new. It also […]
The following is a guest blog by Fran Masciantonio, President of First Generation Visual Media! Some very basic knowledge can help your web videos work more effectively. Here are a few things to keep in mind when shooting and editing video. Steady camera technique. You may not have a tripod and may not need one, […]
Many ask me how to create ‘good’ content. The secret is simply generating content that’s valuable to your audience. In order to do this, you’ll have to listen, ask, deliver and re-evaluate. Here are simple 12 steps to help guide you through this process. 1. Listen first. Read what your audience is reading, monitor the buzz […]
This morning, I spoke to a group of HACC students. The students were ambassadors for the campus and they help to lead the rest of student body. It was an honor to talk to such a gifted group of individuals. I decided to keep the presentation brief and focus on answering their specific social media […]
When I consult with new clients, they often have a surprising revelation about social media: it’s not magic! A successful social media presence requires time, energy, and creativity. I hate to be a buzz kill, but social media is not a silver bullet. Just because it’s the new thing that everyone is talking about, does […]
The following is a guest post by Kathy Snavely (with edits by Matt Hannaford). They've written a summary from Mark Schaefer’s Keynote Address at Social Media at Work, hosted by the Harrisburg Social Media Club on October 19 at the Hilton Harrisburg What a privilege it was for me to watch others figure out how awesome Schaefer […]
I often have clients that need advice about separating their personal and business contacts, especially on Facebook. However, I also advise against a big ‘separation.’ While I understand the need for privacy, I’m also an advocate for getting to know people. It’s that human connection that allows people to get to know you, like you, […]
Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not […]
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