Category: Opinion

In response to the 'become the hub' idea in the recent blog, 4 Ways to 'Ignite Content,' one reader asked me how I feel about controversy - specifically as a way for businesses to differentiate themselves in the crowded online space. His inquiry is compelling - and it's a question I'm often asked - so […]

A digital marketing partner recently asked me if I could duplicate some of the ways I've expanded reach for my business and offer it as a service for some of his clients who are struggling to make their mark in the online world.  What I do in social media is not always applicable to other […]

This June, I celebrate five years in business. And, if I thought owning a business was tough, I had no idea that owning a social media business would be even more difficult.  An ever-changing, ever-challenging industry, social media is full of surprises. There are days when I feel like I do more educating  than actually running […]

The challenges of a small business owner are abundant. We wear a lot of hats. Many of us are as they say “overworked and underpaid.” Yet, many of us wouldn’t trade our job for the world. Maybe we’re addicted to the craziness or maybe we’re glutton for punishment. I can only speak for myself and […]

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed - so much that it […]

By Lauren Galli, Creative Director  For about two months, a new social media contender has been stirring up talk about the potential downfall of old favorites Facebook and Twitter.  That new soon-to-be heavyweight on the scene is called Ello, and is weighing in as an ad-free, invitation only social media site.  If you’re wondering if […]

Last week, I listened to a podcast on social media, authenticity, and the human brand presented by Mark Schaefer and Tom Webster. This topic piqued my interest for several reasons. First, my personal and business life has changed drastically over the past six months. I often wonder how to maintain authenticity (which, to me, means […]

I love owning a business and wouldn’t trade it for a traditional 9-5 job no matter what the offer.   However, it’s not all roses. There are a few things that make it tough, especially for those just starting out. I’m wondering if you can relate to my top three. 1. Time off is relative.  Whether […]

I met a business friend for dinner while he was in town last week. He told me he soon plans to strike it out on his own and he asked for some pointers about starting a service-based business. He was most interested in learning about how to establish pricing his forthcoming consulting business. This takes […]