Category: Marketing

I was one of three e-marketing speakers at the Harrisburg Business Women’s Luncheon this past Tuesday. With just over ten minutes to speak on the topic of social media, I knew there would more questions than answers. I asked the attendees to write questions on an index card, in case I did not have a chance […]

Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign...what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about […]