Category: Marketing

May 28, 2011
Overwhelmed by social media? Start small to win big!

Still meaning to start your social plan? Maybe you have been secretly wishing social media would go away by now. Maybe you just haven’t had the time or maybe you’re waiting until after your next project.  Whatever the reason (or excuse!), getting started is the hardest part. Other than finding the time to start your […]

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May 22, 2011
Harrisburg Business Women’s Group – Your Questions Answered! Part II of II

Thanks to the Harrisburg Business Women's Group for allowing me to speak on May 10.  I had more questions than answers and ended up breaking my responses into a two-part post! Click here to see Part 1! Below is Part 2. Would you recommend healthcare on Facebook? Healthcare is a tricky subject both because of the privacy […]

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May 15, 2011
Harrisburg Business Women's Group - Your Questions Answered! Part I of II

I was one of three e-marketing speakers at the Harrisburg Business Women’s Luncheon this past Tuesday. With just over ten minutes to speak on the topic of social media, I knew there would more questions than answers. I asked the attendees to write questions on an index card, in case I did not have a chance […]

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April 17, 2011
If you had an ideal client interested in your service, what would you sell them?

Recently, I was asked to write a guest blog for a new small business site answering the question: If you had an ideal client interested in a social media campaign...what would you sell them? Let’s first define the criteria for an “ideal client.” I’ve learned quickly how to select the people who are serious about […]

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