Marketing


4 Ways to ‘Ignite’ Content

04

Jan 2015

4 Ways to ‘Ignite’ Content

Some of you have heard of Mark Schaefer’s Content Shock theory.  Put simply, content marketing is such an effective marketing strategy that we’ve become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received from a sporting goods company that reported a startling decrease in Facebook reach and blog engagement the past year. Several...

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If I’ve Mastered Any Lesson In Business, It’s This…

16

Nov 2014

If I’ve Mastered Any Lesson In Business, It’s This…

When I started my business in June of 2010, my mentor Maria gave me two pieces of advice. The first is always do what you say you’re going to do and the second is to recognize that everyone is a potential customer. I have the first piece of advice nailed – so much that it permeates every aspect of my business and personal life. But,...

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Perfecting the Elevator Pitch

26

Oct 2014

Perfecting the Elevator Pitch

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’  For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers. But, it doesn’t have to be. As a first-time attendee of a recent women’s group, I decided to make a lasting first impression.  To help get my...

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If You Want to Understand Social Media, Just Drop the ‘Media’

02

Feb 2014

If You Want to Understand Social Media, Just Drop the ‘Media’

The following is a blog by Jim T. Ryan, a journalist, blogger and friend. He just joined the #Strella team last week as a freelancer and business development specialist.    Don’t sweat, don’t sweat, don’t sweat, I told myself. It was my first meeting as a social media professional.  I haven’t been that nervous since I was a cub reporter 13 years ago interviewing a...

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Vine for Business:  A Quick Start Guide!

26

Jan 2014

Vine for Business: A Quick Start Guide!

The enormous popularity of social media is paving the way for new and exciting channels to emerge. I’m typically cautious to embrace the ‘new stuff’ until I know that a) the bugs are worked out and b) that it’s more than just a passing fad.  Of course, I also want to make sure these new tools are relevant for my business clients.  (And despite the...

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