Category: Marketing

December 26, 2012
The Connection Between Communications and Social Media

The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising questions when discussing her experience in being qualified to provide social media services for certain companies. When Rachel brought this to my attention, I didn’t […]

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November 20, 2012
Setting Social Media Goals That Get Results

By Rachel I've found that some businesses fail to realize their full social media potential because their goals are simplistic, misguided, or unrealistic. My favorite example is the goal you’re probably thinking about right now: getting more sales! Make no mistake – increasing sales is fundamental to business success. Sales growth is also one of […]

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November 14, 2012
The Great Debate: Does Social Media Really Level the Playing Field?

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

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November 4, 2012
Social Media: New Territory for Small Business

By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been!  As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]

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October 7, 2012
6 Tips to Keep Your Blog Going

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

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September 5, 2012
Developing a Product: Marketing & List Building

By Rachel A primary element to online marketing success is list building. It’s not the only element, but it’s a fundamental component. After all, the more people you have on your list, the greater your potential for leveraging that list to generate engagement and even revenue. List building is not something I’ve worked on much […]

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September 2, 2012
I fear for small business owners who do not embrace social media

By Rachel Recently, Mark Shaefer wrote a blog entitled, “How the physics of social media could kill your marketing strategy.”  He states that while the amount of available information continues to grow exponentially, our capacity to process it all remains the same. At the same time, the glut of content available on the internet and […]

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August 19, 2012
The Three Important Fundamentals for a Business Website

By Ric Albano I’ve come across a lot of situations with new clients where they are having trouble getting access to their existing source files or getting their current providers to cooperate in many ways.  So I’m share three business fundamentals that should be established when starting a website. 1. Establish Ownership. The first and […]

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August 5, 2012
How to Create a Social Media Strategy

By Rachel Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them.  For a small business with limited resources, it might be difficult […]

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