In my last blog post, I shared why I love working in the field of social media. (I also shared what I don’t love so much, but let’s focus on the positive!) In short, I said that “…it fits my personality. I like connecting people, but I’m an introvert. It’s not as easy for me to work a room as it is a chat-room! Social...
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My time is not my own. Something I’ve said frequently, lately, almost to the point where it sounds like an excuse. It’s impossible to truly express what this means because I, myself, thought this was an excuse from others who told me the same over the years. Any business owner knows that time is not owned by us, ironically. But, it’s been heightened for me...
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Recently, I was interviewed by Barry Moltz for Business Insanity Talk Radio, which airs on AM560 WIND The Answer and the Blog Talk Radio Network. In just six and half minutes, I discuss: – How small businesses can get started with a social media strategy – Refining options for audience targeting – Common mistakes small businesses make when trying to market on social media Social...
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Starting and running your own business delivers excitement, personal and professional satisfaction, and challenges. Sometimes, the challenges come in the form of unwelcome surprises. Dealing with the unexpected is never easy. However, it can be less daunting when you’ve accepted that unanticipated circumstances will arise, and you establish strategies for working through them. In the eight years since I founded Strella Social Media, I’ve experienced...
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I have never met an entrepreneur who has launched a business without intending to succeed at it. I suspect you haven’t either. Starting a business is more than “just business:” it’s personal, too. As business owners, we often look at our company’s ascent (or lack of) to profitability and popularity as a direct reflection of our own worth. There’s a lot at stake, and entrepreneurs...
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