Category: Business Advice

by Rachel There has been discussion between Gini Dietrich and Mark Schaefer, which I have been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “no longer do you need millions of dollars to spend on PR […]

By Rachel A Small Business Owner's Guide to Social Media is finally complete and what a fun ride it's been!  As a way to introduce the product, I'm delighted to answer interview questions from Jennifer Grigg. Jennifer purchased my first product, Social Media Manager Profits, in August 2011. Since then, Jennifer has launched her own […]

by Rachel I recently spoke to two banking-related non-profit organizations: The Pennsylvania Credit Union Association (PCUA) and  the Pennsylvania Association of Community Bankers (PACB). Both of these were challenging to present as the primary focus of my company relates tosocial media marketing for small businesses.  However, if I learned anything from the research for these presentations, […]

By Ric Albano of 33 Dimensions A few weeks ago, I made a mistake of omission, which set off a chain of unforeseen events. It caused a lot of problems for my client as well as a few dozen unplanned hours of problem-solving for myself. Initially, it did not appear that there would be much […]

By Rachel  Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this commitment would be a challenge. I am […]

By Rachel The fun ride continues. The next puzzle is I’ve encountered is figuring out what needs to be done to collect the newly-required sales tax on online purchases. For me, this required two steps. First, I had to complete paperwork needed to collect the tax by applying for a sales tax license. My accountant […]

by Rachel Last week, I held a webinar called, “Social Media ROI for Small Business” as a way to help build my list and begin generating interest in my product. I participated in several co-hosted webinars when promoting Social Media Manager Profits (SMMP), but Michele took the lead on marketing so I was unaware of […]

By Joel Don  Moore’s law is a truly great thing.  It makes your Wi-Fi connection super-speedy, enables smartphones to work as fast as desktop PCs and delivers TVs that are larger, yet thinner, lighter and jam-packed with all kinds of cool features.  If you apply the law to social media marketing, it’s not necessarily so […]

By Rachel Recently, Mark Shaefer wrote a blog entitled, “How the physics of social media could kill your marketing strategy.”  He states that while the amount of available information continues to grow exponentially, our capacity to process it all remains the same. At the same time, the glut of content available on the internet and […]